Latest From the Newsroom
LP Legacy® “Tested Extreme” Campaign Garners Advertising Awards and Drives Market Interest
The “Tested Extreme” campaign created to promote LP Legacy, a new engineered sub-floor that provides extreme strength and performance, has won several awards: most notably two Telly Awards, a highly coveted honor amongst advertising professionals, as well as a NW Marketing Award. The launch of LP Legacy into the competitive marketplace has been an all-around success with sales for the first year after launch exceeding LP’s aggressive goal by six percent, which the company partly attributes to the innovative marketing approach.
SALA Architects Remodels 1907 Victorian Home to Achieve Net-Zero Status While Preserving Traditional Aesthetic with LP® SmartSide® Lap Siding
LP Building Products, a proven leader in innovative, high-performance building solutions, recently added a new case study to its online product literature portfolio. The case study spotlights Stewart and Linda Herman’s net-zero Victorian era home remodeling project in Minneapolis and Marc Sloot, Senior Associate at SALA Architects, who chose LP® SmartSide® Smooth Texture Lap Siding, Trim and Fascia to preserve the home’s historic aesthetic, while ensuring the durability needed to resist Minnesota’s harsh winters.
Illinois Builder Converts to LP® SmartSide® Cedar Texture Shake Siding for Improved Workability, Durability & Design
LP Building Products, the proven leader in high-performance building solutions, has added a new case study to its online product literature portfolio.
The case study spotlights Joe Nitti, co-owner of Nitti Development in Elmhurst, Illinois, who used LP® SmartSide® Trim & Siding products on the Berteau Development, a neighborhood of 56 single-family homes with traditional, craftsman-style architecture.
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LP is a leading manufacturer of engineered wood building products and is traded on the New York Stock Exchange under LPX.