November 27, 2018
LP Legacy® Premium Sub-Flooring Now Available in 1-1/8" Thickness
LP Building Products is expanding its LP Legacy premium sub-flooring options with the addition of a 1-1/8" panel. The addition allows LP to meet growing demand for the new sub-flooring in markets where a 1-1/8" thickness is preferred, such as parts of the South and Northeast. The new panels boast the same high-performance properties and moisture resistance as original LP Legacy.
August 7, 2018
LP Legacy® “Tested Extreme” Campaign Garners Advertising Awards and Drives Market Interest
The “Tested Extreme” campaign created to promote LP Legacy, a new engineered sub-floor that provides extreme strength and performance, has won several awards: most notably two Telly Awards, a highly coveted honor amongst advertising professionals, as well as a NW Marketing Award. The launch of LP Legacy into the competitive marketplace has been an all-around success with sales for the first year after launch exceeding LP’s aggressive goal by six percent, which the company partly attributes to the innovative marketing approach.