2019 was a pretty awesome year for LP Building Solutions. Sometimes it’s difficult to look back on the previous year as it passes by so quickly. But not so for Brad Southern, LP CEO, and Mike Sims, LP SVP of Marketing and Business Development. They felt the year was marked by several major milestones that positions LP for another monumental year in 2020.
In no particular order, here is a look at LP’s 2019 highlights reel:
New Mill in Dawson Creek, British Columbia. 2019 saw the conversion and start-up of the new LP® SmartSide® siding mill, which will provide better distribution for the West Coast. “Previously our facilities were in the central part of North America, so starting a mill in British Columbia gives us a major platform for growth in the Pacific Northwest,” says Southern. “We’re excited about it, along with our distributors and contractors.”
Greater Emphasis on OSB in Structural Solutions Portfolio. “We’re committed to driving the value of our Structural Solution brand and being a full solution provider,” says Southern. “Often, contractors think of LP products separately. This new emphasis allows distributors to bundle products, so contractors are using a variety of LP products for their construction needs.”
Introduction of Three New Products:
LP SmartSide Smooth Trim & Siding provides the appearance of traditional wood with the advanced durability of treated engineered wood in an all-new smooth finish. In addition to the cedar grain texture, adding LP SmartSide Smooth Trim & Siding to the portfolio provides additional design flexibility to reflect any homeowner’s style. The product is backed by an industry-leading 5/50-year transferable limited warranty and features LP’s innovative SmartGuard® manufacturing process. This process helps the products resist termites and fungal decay for long-term strength and durability in a variety of weather conditions.
LP WeatherLogic®Air & Water Barrier is premium protection to safeguard the home from water intrusion during construction and for years to come. It consists of a water-resistive overlay that is permanently bonded to the board and edges are sealed. The system also comes with an AAMA 711-13 approved seam and flashing tape with high-performance acrylic adhesive.
LP Elements® Performance Fencing is one of the biggest innovations in the privacy fence market in decades, offering greater durability than wood and a better looking aesthetic than vinyl. It is available in seven color options.
Acquisition of Two Prefinishing Facilities near Green Bay, Wisconsin & St. Louis, Missouri. “These two acquisitions are setting us up to introduce LP® SmartSide® ExpertFinish™ Trim & Siding, a prefinished siding option,” says Sims.
“While we aligned with companies who prefinished our products in the past, it prevented us from having our own brand with a consistent color palette and distribution,” says Southern. “In the past, the warranty resided with the prefinisher. Now, homeowners can hold LP accountable for the warranty.”
While contractors, customers and distributors see new products, it’s often the people who make the biggest impact. “We have a lot of fresh faces bringing in new ideas and new energy into our organization,” says Sims. “It’s helping us achieve our goal of being a leading solution provider to our customers and allowing us to invest more in the future.”
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