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Business Advice4 min

Using the Job Site to Brand Your Company

One of the best ways to market your construction company is to use signage on or near the job site. It’s possible that more people will see your signage in a single day than those who view your logo online in a week.

Effective signage isn’t just about eye-catching colors and images. It can be the bedrock of your branding if done properly. Some of today’s top builders include taglines and slogans in their signage to help sharpen brand identity. Here are two great examples:

Jobsite Signage

Meritage Homes signage includes the tagline “Setting the standard in energy-efficient homes.” Every passerby knows instantly that the company is committed to building homes that can lower the owner’s energy bills for years to come.

A Presentable Jobsite

Homebuyers can be intrigued by your signage, yet still be turned off by the job site’s disorderly appearance. It’s fairly easy to remove wood scraps and fast-food containers at the end of the day – providing the supervisor insists on it. But some eye-sores are more difficult to erase, like housewrap that tears and hangs off your showcase build. 

“We hear from our customers that housewrap has a tendency to create pockets for water and it does tear, so they find it’s hard to seal the house completely with it,” says Casey Smyth, LP Marketing Project Manager. “It creates a messy look for the job site when the housewrap is torn.” Recently, some builders have been switching from housewrap to new LP WeatherLogic Air & Water Barrier. “They tell us it gives them a lot cleaner look than housewrap,” he says.

Your job site’s appearance – and the branded signage nearby – forms a powerful first impression of your company. Don’t let clutter and wasted branding opportunities hurt your image and bottom line.

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Business Advice4 min

How to Avoid the Four Most Common Siding Installation Mistakes

While LP® SmartSide® Trim & Siding is easier to install, builders may feel pressured to skip a second look at installation guidelines in order to get a project complete on time or makeup for labor shortages. However, whether you’re a new or longtime LP SmartSide Trim & Siding user, taking the time to be attentive to proper installation will ensure you are upholding your product warranty and avoiding potential issues down the road.

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News & Stories4 min
Boreal Forest Gets Unprecedented Conservation Agreement by Ducks Unlimited Canada and LP Building Solutions

Performance is written into everything we do at LP Building Solutions. This goes beyond the way our team members do their jobs, how we manufacture our products and the drive to deliver building solutions. We also watch, measure and steward our environmental performance. Sustainable sourcing and energy efficiency are just two ways we act as stewards of our environmental performance, but recently Ducks Unlimited Canada (DUC) and LP signed a landmark conservation agreement to support 6.2 million acres in Manitoba’s boreal forest. This agreement is the culmination of an 18-year partnership between the two organizations that was jointly released in January 2020.

Business Advice4 min
Predictions for 2020 from LP Execs

The homebuilding industry is always changing, thanks to housing trends, shifts in buyer preferences, new technologies and even finance options. We recently sat down with Brad Southern, CEO of LP Building Solutions, and Mike Sims, LP’s SVP of Marketing and Business Development, to discuss the latest industry developments.

Industry Trends3 min
Why Key Strategies for Reducing Labor Time May Be Backfiring

Many construction companies and remodelers have been sorely challenged by the shortage of skilled laborers. As more companies struggle to find good workers and juggle projects, many are thirsty for strategies that promise to trim time.