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Business Advice4 min

Using the Job Site to Brand Your Company

One of the best ways to market your construction company is to use signage on or near the job site. It’s possible that more people will see your signage in a single day than those who view your logo online in a week.

Effective signage isn’t just about eye-catching colors and images. It can be the bedrock of your branding if done properly. Some of today’s top builders include taglines and slogans in their signage to help sharpen brand identity. Here are two great examples:

Jobsite Signage

Meritage Homes signage includes the tagline “Setting the standard in energy-efficient homes.” Every passerby knows instantly that the company is committed to building homes that can lower the owner’s energy bills for years to come.

A Presentable Jobsite

Homebuyers can be intrigued by your signage, yet still be turned off by the job site’s disorderly appearance. It’s fairly easy to remove wood scraps and fast-food containers at the end of the day – providing the supervisor insists on it. But some eye-sores are more difficult to erase, like housewrap that tears and hangs off your showcase build. 

“We hear from our customers that housewrap has a tendency to create pockets for water and it does tear, so they find it’s hard to seal the house completely with it,” says Casey Smyth, LP Marketing Project Manager. “It creates a messy look for the job site when the housewrap is torn.” Recently, some builders have been switching from housewrap to new LP WeatherLogic Air & Water Barrier. “They tell us it gives them a lot cleaner look than housewrap,” he says.

Your job site’s appearance – and the branded signage nearby – forms a powerful first impression of your company. Don’t let clutter and wasted branding opportunities hurt your image and bottom line.

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Industry Trends6 min

What Do We Mean When We Say LP SmartSide Acclimates to its Environment?

We hear it time and time again from first-time LP® SmartSide® Trim & Siding users: “Why do installation instructions on how to install lap siding call for a 3/16-inch gap between vertical joints?” We’re here to explain that instructions for installing specify this gap for good reason—to allow the siding to expand during the acclimation process.

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Industry Trends4 min
Resilient Construction: How To Make Your Builds More Weather-Resistant

You may have recently heard the terms “resilient construction” or “weather-resistant building” being used more frequently within the architectural and construction industries. But what do these terms mean exactly? The Resilient Design Institute defines resilient construction (or resiliency) as “the capacity to adapt to changing conditions and to maintain or regain functionality and vitality in the face of stress or disturbance.”

Business Advice3 min
Top 5 Benefits of LP® BuildSmart™ Preferred Contractor Program

When it comes to the wide variety of contractor loyalty programs that exist on the market, the tangible payoff it can have on your business is not always clear. But, not to worry. Today we break down the details of the LP® BuildSmart™ Preferred Contractor Program.

It’s Getting Hot in Here: The Benefits Of LP® TechShield® Radiant Barrier

Radiant barriers have become very popular with efficiency-minded builders in the recent years. This is largely due to the fact that when installed properly, a radiant barrier can reduce the impact of summer heat and yield tangible savings in cooling costs of a home—a persuasive selling point when addressing potential homeowners. But how does radiant barrier work and what exactly are its effects?