One of the best ways to market your construction company is to use signage on or near the job site. It’s possible that more people will see your signage in a single day than those who view your logo online in a week.
Effective signage isn’t just about eye-catching colors and images. It can be the bedrock of your branding if done properly. Some of today’s top builders include taglines and slogans in their signage to help sharpen brand identity. Here are two great examples:
Meritage Homes signage includes the tagline “Setting the standard in energy-efficient homes.” Every passerby knows instantly that the company is committed to building homes that can lower the owner’s energy bills for years to come.
A Presentable Jobsite
Homebuyers can be intrigued by your signage, yet still be turned off by the job site’s disorderly appearance. It’s fairly easy to remove wood scraps and fast-food containers at the end of the day – providing the supervisor insists on it. But some eye-sores are more difficult to erase, like housewrap that tears and hangs off your showcase build.
“We hear from our customers that housewrap has a tendency to create pockets for water and it does tear, so they find it’s hard to seal the house completely with it,” says Casey Smyth, LP Marketing Project Manager. “It creates a messy look for the job site when the housewrap is torn.” Recently, some builders have been switching from housewrap to new LP WeatherLogic™ Air & Water Barrier. “They tell us it gives them a lot cleaner look than housewrap,” he says.
Your job site’s appearance – and the branded signage nearby – forms a powerful first impression of your company. Don’t let clutter and wasted branding opportunities hurt your image and bottom line.
Home Owner Associations (HOAs) are the governing bodies of many communities throughout the U.S. – and remodelers can miss out on HOA business if they don’t take the time to study the associations’ design review process.Continue Reading
Materials like plywood and gypsum haven’t changed much in decades, but engineered wood is continuously evolving. While LP is more easily able to connect with university students studying design, finding tomorrow’s innovators can be challenging because there’s a limited number of college graduates with experience in wood-based composite research.
For builders with a limited staff, it’s difficult to meet all the timelines and expectations unless every team member does an outstanding job. For example, you can quickly fall behind schedule if crew members are baffled by how to install a product – or if they think it’s been installed properly or try to take shortcuts but later have to do a costly and inefficient callback.