One of the best ways to market your construction company is to use signage on or near the job site. It’s possible that more people will see your signage in a single day than those who view your logo online in a week.
Effective signage isn’t just about eye-catching colors and images. It can be the bedrock of your branding if done properly. Some of today’s top builders include taglines and slogans in their signage to help sharpen brand identity. Here are two great examples:
Meritage Homes signage includes the tagline “Setting the standard in energy-efficient homes.” Every passerby knows instantly that the company is committed to building homes that can lower the owner’s energy bills for years to come.
A Presentable Jobsite
Homebuyers can be intrigued by your signage, yet still be turned off by the job site’s disorderly appearance. It’s fairly easy to remove wood scraps and fast-food containers at the end of the day – providing the supervisor insists on it. But some eye-sores are more difficult to erase, like housewrap that tears and hangs off your showcase build.
“We hear from our customers that housewrap has a tendency to create pockets for water and it does tear, so they find it’s hard to seal the house completely with it,” says Casey Smyth, LP Marketing Project Manager. “It creates a messy look for the job site when the housewrap is torn.” Recently, some builders have been switching from housewrap to new LP WeatherLogic™ Air & Water Barrier. “They tell us it gives them a lot cleaner look than housewrap,” he says.
Your job site’s appearance – and the branded signage nearby – forms a powerful first impression of your company. Don’t let clutter and wasted branding opportunities hurt your image and bottom line.
The supply of modestly priced starter homes continues to drop nationwide. A recent report by Realtor.com found that the number of homes priced above $750,000 grew 11 percent last year, while the number of starter homes priced under $200,000 fell by 8 percent.Continue Reading
Any building professional will tell you that the quality of a building material is only as good as its warranty. This is why LP Building Solutions created an industry-leading limited warranty for our line of LP® SmartSide® siding products. One that aims to ensure peace-of-mind for builders and homeowners.
While it’s perfectly alright for a jazz musician to improvise, that approach doesn’t always work as well in homebuilding. Architects, specifiers, engineers and product reps spend many hours collaboratively choosing the right materials for each job – and an abrupt substitution to save a few dollars can ironically be very costly in terms of callbacks, design underperformance and even code violations. “Ideally, all parties involved – the architect, builder and developer – have reviewed the spec before it’s final and have agreed on all the products being used,” says Karen Alves, LP Brand Marketing Associate. “That’s because finding an ‘equivalent’ for siding or fire-rated sheathing involves not just the substrate but the codes that the product meets as well.”
Siding installers use many different brands of circular saws, but their preferred saw may not be as important as the siding material they are cutting with it. Some builders can sometimes be a bit removed from the importance placed on saw choice and would probably rely on their subcontractors choice, like Brent Taylor. “I don’t have much of an opinion on that because I use subcontracted labor,” says Brent Taylor, owner of O.C. Taylor in Raleigh, North Carolina, who was featured in an episode of Designing Spaces on Lifetime Network renovating a century-old house using LP® SmartSide® Trim & Siding.