Posted in Industry News
Helpful Hints for Builders to Market Themselves
According to the IBIS World’s 2017 Home Builders Industry Research Report, the home building industry is expected to continue to grow over the next five years. With market growth, home builders can expect to see more competition, potentially making it harder to stand out among the crowd. A strong marketing plan will be vital for home builders looking to maintain and grow their business. Paid advertising is often the first tactic that comes to mind when thinking about a marketing plan, however there are many other marketing approaches that can help builders gain awareness and grow their customer network.
o Social Media
It’s likely you’ve heard multiple marketing pros tell you that your business absolutely must be on Facebook. It’s true that Facebook can be a relevant and impactful marketing tool…if you optimize it. By creating a social strategy, consistent posting schedule and selecting a dedicated team member or a third party (like an agency) to manage the account, you can truly make the most out of your social efforts. Social media sites like Facebook, Instagram, LinkedIn and Twitter can be used to promote your work while engaging with your current and potential customers.
You should also be using resources like Facebook Ads Manager to create ads that target key audiences and drive them to your website. Social ads help you optimize search results, easily reach your target audience and build your customer community. You don’t have to have a large budget to be effective on social media advertising; with a strong social strategy and engaging content, your dollar can go a long way!
Positive reviews on sites like Yelp and Google will help improve search engine results by showing that you’re delivering on the promises you make to clients and demonstrating good business practices.
Nervous about negative reviews? Build your review base by reaching out to past customers and asking for a review. These positive reviews show potential customers that you are a builder they can trust.
If you’re in a position to do so, it’s important to volunteer your services for non-profits in the community. Volunteer opportunities not only give back to those in need, they also allow you to build rapport with the local community. Philanthropic projects are often covered by local media, so as an added benefit, your business may gain valuable news coverage. The goodwill helps potential customers trust your business because it shows that you care about more than your bottom line.
Online directories and local networking events can lead to relationships that help expand your customer community. Potential customers visit online directories to find businesses just like yours. Popular online builder directories include: Houzz, Thumbtack, Builder Central, Home Advisor and Angie’s List.
With the growth of digital directories and social media, it’s easy to overlook the benefits of traditional networking opportunities. It’s beneficial to get involved in your local Chamber of Commerce, network with community stakeholders, build relationships and continue to gain contacts who might benefit from your services. Don’t overlook industry networking opportunities as well, the NAHB chapter in your area may host networking events that can help you grow your network and gain valuable industry contacts. You can find your local NAHB chapter here.
With a well-rounded marketing approach, you can position your building company as an industry leader. LP Building Products strives to be a strategic partner for our builders, highlighting our customers in case studies, blog posts and social media among many other marketing channels. Hoping to get your business noticed? Share a story about a project you’re proud of and let us help get the word out.
This information and the websites identified above are provided solely as a convenience to the reader. They are not intended to state or imply that the editors of Engineered Wood or LP Building Products sponsor, recommend, endorse or are affiliated or associated with the companies or products listed.