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Additional Optimism

Posted in Builders

Additional Optimism

We’re now at a five-year high for optimism in the remodeling market, according to the National Association of Home Builders Remodeling Market Index (RMI), a quarterly survey of 2,000 homebuilders in the United States conducted to see which parts of their business are on the upswing or downswing.

"As more consumers remain in their homes rather than move in this economy, remodelers benefited from a gradual increase in home improvement activity, taking us to a five- year high," said NAHB Remodelers Chairman Bob Peterson.

Additions seem to be strong for two reasons. First, many homeowners don’t want to attempt selling their home in this market so they are making improvements to their existing home for extra space rather than moving. Second, some homeowners are looking for ways to add value to their home to overcome sluggish (or even negative) growth in home prices.

No matter what the homeowner’s motivation, additions require the homebuilder to construct exteriors that complement the home. Finding original products or matching the existing brick or stonework can be very difficult, so home- builders tend to incorporate wood, engineered wood, vinyl, or fiber cement siding solutions to complement the home’s original look.

Compared to fiber cement, engineered wood siding is much lighter and, due to its longer lengths and handling, often installs in less time—as much as 12 percent faster. Plus, it can be easily cut with standard saws and is naturally silica-free, making it comfortable to work with for installers. On the home, its impact resistance and durability make it hold up nicely to day-to-day wear and tear—whether that be golf balls, lawn tools, or wind blown debris. When compared to vinyl siding, the primary advantage of engineered wood is the natural beauty and curb appeal—always a vital consideration with home additions.

Engineered wood may be sold at a price advantage over traditional lumber products while still providing the same visual appeal. Plus, each panel of engineered wood siding is free of knots and resistant to warping and splitting, so there’s no need to cull out unusable pieces on the job site. The manufacturing process for engineered wood is efficient in its use of raw materials, and products treated with the SmartGuard® process from LP Building Products have better resistance to termite damage and fungal decay than many traditional lumber products.

“The residential remodeling market has been improving gradually, mirroring the trend in other segments of the housing market,” said NAHB Chief Economist David Crowe. “The latest RMI provides reason for guarded optimism going forward.”

Additional Marketing
LP Building Products offers training and marketing tools specifically for remodeling contractors. The BuildSmart Preferred Remodeler Program is a complimentary program offering LP® SmartSide® Trim & Siding product education, sales and marketing materials, as well as lead generation programs with three levels of engagement and rewards:

Complete five online training modules with their corresponding online tests, and you’ll gain access to a variety of downloadable marketing tools, a Silver Preferred Remodeler Certificate, and eligibility to attend a live, Gold Level training event.

After completing the Silver Level, attend a live full-day training event hosted by LP covering hands-on installation techniques, job-site management and time-saving techniques, as well as best practices for talking with consumers and using marketing materials.

Once you’ve completed the Gold Level training and installed approximately 200 squares of LP® SmartSide® products, you qualify for customized marketing assistance and reward points to spend on advanced marketing programs.

Want to become a BuildSmart Preferred Remodeler? To get started, visit today. Once you register, you will be notified of upcoming events in your market!

This information and the websites identified above are provided solely as a convenience to the reader. They are not intended to state or imply that the editors of Engineered Wood or LP Building Products sponsor, recommend, endorse or are affiliated or associated with the companies or products listed.