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Architects Launch First-Ever Integrated Public Awareness Campaign

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Architects Launch First-Ever Integrated Public Awareness Campaign

The American Institute of Architects (AIA) just launched a three-year integrated campaign designed to re-connect the public with architecture and position new generations of architects as catalysts of growth and visionaries for renewal.

The campaign is a new initiative for AIA, and spans across all platforms, including social media, digital marketing, broadcast and print advertising. The campaign’s theme, “Look Up” capitalizes on the original thinking architects bring to solving problems, and their ability to imagine and visualize.

“We are undertaking this campaign - which was months in the making - to not only change the perception of architecture and architects among the public, but to also place the architect back into the national discussion on infrastructure, economy, the health of communities, and the future of our country,” said AIA CEO Robert Ivy, FAIA.

Read the full press release from the AIA here.

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