Posted in Industry News
International Builders’ Show 2017
We had a fantastic time at the 2017 International Builders’ Show earlier this month in sunny Orlando, Florida! This year at the show, we debuted a newly designed booth and featured many of our engineered wood products that help builders and remodelers build stronger, smarter and more innovative structures.
Within the booth, our new “Challenging the Elements” station was quite a hit with show attendees. Equipped with a weather simulator, the new display showcased some of our resilient building products in action. As “rainwater” cascaded over our LP® TopNotch® Sub-Flooring, guests could see how the RainChannel™ technology allowed water to drain off the panels rather than collecting on top. Also included in the “Challenging the Elements” display were our LP® SmartSide® Trim & Fascia and Lap siding made with our proprietary SmartGuard® manufacturing process to protect against fungal decay and termites.
Another booth attraction featured our LP® FlameBlock® Fire-Rated OSB Sheathing. The display showed both the one-sided and two-sided fire-rated OSB panels within fully assembled UL listed wall assemblies. Builders could view the complete wall assemblies to gain a better visual understanding of how the product allows you to eliminate a layer of gypsum, potentially saving on both construction time and labor costs.
If you walked by our booth while at the show, you may have assumed we were gearing up for batting practice as we had a full pitching machine on hand. In fact, it was the interactive display for our new LP® ArmorStrand® Substrate featuring Dryvit TAFS®3, an alternative to traditional three-coat stucco that is engineered to deliver a strong foundation with durable acrylic finishes. To show its durability, the pitching machine served baseballs at 40 MPH into the sturdy LP ArmorStrand Substrate.
Thank you to everyone who stopped by the LP booth to check out product displays and chat with our team of product experts and sales representatives. We are thrilled to have been part of such a fantastic builders show hosted by the National Association of Home Builders.
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