5 Ways to Build & Manage Your Remodeling Reputation
by Karen Alves, July 25, 2018
Reputation is everything when it comes to the remodeling industry. Your prospective customers want to make their home stand out, and likewise, they’re searching for a remodeling company that stands out in a sea of competitors. Here’s how to cultivate a reputation that will be a magnet for new clients.
- Use effective, relevant social media websites to promote your brand. Pinterest, Houzz and Angie’s List are great options for remodelers because they allow you to get your name out there and share numerous pictures of projects you have completed. Be sure to use professional, high-quality photos that represent your brand well. Have a strategy in place for how often you will post, what kind of content you will share and how you will monitor the results.
- Ensure your qualifications are easy to find online. Instill trust in your audience by proving that you are reliable, professional and experienced. If you’ve been in business for years, let your clients know. Display awards, certifications and associations prominently on the home page of your website. Discuss specific projects that highlight your achievements as a trusted remodeler in your area.
- Build positive, trusting relationships with clients. Rather than just telling customers about your business, learn their needs, then show them that you have a solution to their problem. Exceed their expectations by underpromising and overdelivering. For example, tell a customer their project will be complete by the end of the month, knowing you will have it done a week earlier. Build customer relationships by engaging online and through your social media channels.
- Ensure value when it comes to your building products. Many homeowners prefer to spend more to get an experienced contractor that uses high-quality products that provide long-term value, such as LP® SmartSide® Trim & Siding. LP SmartSide products combine the warmth and beauty of traditional wood with the durability of treated engineered wood, and are backed by a 50-year limited warranty.
- Ask for and manage reviews. We all the know the power of the online review. Reviews on Google, Yelp, Angie’s List and other sites are essential to your online reputation, therefore it’s crucial to manage them. Let customers know their feedback and opinions are important to you. Ask them to share their experience with others, and provide multiple reminders to submit a review. Respond promptly when a customer leaves a review, whether positive or negative, and attempt to make it right for customers who post a review expressing dissatisfaction.
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