LP® SmartSide® Trim & Siding Announces Exclusive Partnership With Angie’s List
by Amy Lindholm, April 5, 2018
Now you can find LP® SmartSide® Trim & Siding on Angie’s List, thanks to a newly-announced, exclusive partnership between LP Building Products and the leading online review platform. Through the partnership, LP SmartSide Trim & Siding will become the exclusive owner for the siding category and will be the only siding manufacturer advertised on the site throughout 2018.
The partnership delivers value to contractors, particularly those in the LP BuildSmart Preferred Contractor program, offering exclusive marketing benefits to members. Under the agreement, contractors within the LP BuildSmart program will receive a free month of advertising on the Angie’s List website. They will also be able to leverage Angie’s List’s database and services as a lead generation tool.
Increasing Awareness of SmartSide®-Branded Products
On Angie’s List, homeowners will be educated on the beauty and durability of LP SmartSide products. The partnership will allow LP to introduce SmartSide-branded products to a large community of homeowners, increasing awareness of an engineered wood trim and siding that’s as durable as it is beautiful.
“Since homeowners rely on Angie’s List to discover not only reputable contractors but also high-quality housing materials, we anticipate that this partnership will create continued growth for our siding segment,” said Lane Williams, Segment Marketing Associate for LP SmartSide. “We’re also expecting the partnership to attract new contractors to the LP SmartSide BuildSmart™ Preferred Contractor program through the many engagement opportunities that the partnership offers.”
LP BuildSmart Preferred Contractors are trained by a team of professional installation contractors about proper installation of LP SmartSide products. The program helps contractors become more knowledgeable about alternatives to wood, vinyl and fiber cement siding.
For more information about LP and SmartSide products, visit www.LPCorp.com or call (888) 820-0325. If you are a professional who would like more information about the LP BuildSmart Preferred Contractor Program, call (866) 389-4657.