Helpful Hints for Builders to Market Themselves

In today’s competitive landscape, builders need to have a sound marketing strategy in place to showcase their value to homeowners. Buyers are inundated with options when shopping for a home, which is why it’s important for a builder to listen and understand the needs of the modern-day home buyer.  We’re sharing some of our top strategies that all builders should incorporate into their marketing efforts in order to build relationships with prospective buyers.

 

  • Show & Tell Product Relevance: Back up claims of quality by detailing product features. Though buyers are often interested in the aesthetic elements like backsplash tiles and crown molding, you can also market the structural products, like premium sub-flooring and LSL studs, that bring value and improve the quality of the home. Remember, a loyal customer is an educated customer

 

  • Share Success Stories: Call attention to your company’s strengths and skill set. By sharing company history as well as customer testimonials and reviews, you instill confidence in both your company and the value behind the products or services you provide.

 

  • Focus on the Customer: Build a trustworthy relationship by asking questions to find out what the customer wants, needs and expects, rather than pushing a personal agenda.

 

 

Discover even more marketing tips for building professionals on page 16 of our most recent issue of Engineered Wood Magazine issue 20.

Continue Reading
Industry Trends5 min

Helping Small Builders Compete Against the Giants

Big builder market share has doubled in the last 25 years and now represents about 50 percent of housing starts nationwide – and even 75 percent in some major metro areas. These mega-builders have huge budgets for both land development and marketing. It’s increasingly difficult for small and medium-sized builders to compete, but LP is committed to helping them prosper.

Continue Reading
Maintenance5 min
Turn Your Tax Refund Into Lasting Home Improvement

GoBankRates.com estimates that the average tax refund this year will total about $3,000. In a survey conducted by that organization, 10 percent of respondents said they plan to splurge on a vacation or luxury item when the refund arrives. But 9 percent plan to use that money for a “major purchase.”

Leading the Way in Supply Chain Innovation

To better serve its customers in areas of order accuracy and delivery predictability, LP has set some of the industry’s most aspirational supply chain goals. Senior leaders meet regularly with experts at Gartner, arguably the nation’s best consulting firm in the realm of supply chain optimization. The aim is to apply best practices in procurement, logistics and working capital across more than $1 billion of addressable spend.

Maintenance4 min
Outdoor Spring Cleaning Checklist: The Complete Homeowner’s Guide

Move aside, Old Man Winter—it’s officially springtime. Could your home’s exterior use some sprucing up before you’re officially ready to soak up the sun? This spring cleaning season, make sure you’re showing some TLC to both the interior and exterior of your home.