In today’s competitive landscape, builders need to have a sound marketing strategy in place to showcase their value to homeowners. Buyers are inundated with options when shopping for a home, which is why it’s important for a builder to listen and understand the needs of the modern-day home buyer. We’re sharing some of our top strategies that all builders should incorporate into their marketing efforts in order to build relationships with prospective buyers.
Show & Tell Product Relevance. Back up claims of quality by detailing product features. Though buyers are often interested in the aesthetic elements like backsplash tiles and crown molding, you can also market the structural products, like premium sub-flooring and LSL studs, that bring value and improve the quality of the home. Remember, a loyal customer is an educated customer.
Share Success Stories. Call attention to your company’s strengths and skill set. By sharing company history as well as customer testimonials and reviews, you instill confidence in both your company and the value behind the products or services you provide.
Focus on the Customer. Build a trustworthy relationship by asking questions to find out what the customer wants, needs and expects, rather than pushing a personal agenda.
Discover even more marketing tips for building professionals on page 16 of Engineered Wood Magazine issue 20.
While many builders resort to flexible timing and weather contingency clauses to successfully navigate wet weather construction, they are still often at the mercy of the materials they use. This is why, at LP Building Solutions, we’ve been long committed to engineering building materials that stand up specifically to moisture-related challenges.
Continue ReadingIf you live or are looking to build a home in an area that’s vulnerable to seasonal hurricanes—Florida, the Gulf Coast or the Eastern Seaboard—your home’s ability to stand up to inclement weather should be a top concern, alongside wind damage to your siding.
Managing inclement weather in construction and avoiding costly delays in project timelines are some of the most important challenges faced by builders today.
According to recent NASA reports, global temperatures have been rising and ice sheets have been melting—both of which may be contributing factors to changing weather patterns. With these changes, resilient construction is increasingly important as builders are seeking extra durability within their builds.