News & Stories3 min

How to Network as a Professional in the Construction Industry

Networking for construction professionals can be a challenge. Not only are builders contending with busier-than-ever schedules, many who already have a network developed may not be able to pinpoint their journey to share it with others coming up in the field. Additionally, how to network in the construction industry can be different for everyone.

We caught up with Kyle Stumpenhorst of RR Buildings, Jordan Smith of Smith House Company and Brad Leavitt of AFT Construction to get tips on successful networking for construction professionals, building their businesses, and getting in on the ground floor of industry conversations.

Professional Networking for Construction

Connecting with other builders in networks for building and construction doesn’t only benefit you, it helps boost your business, shape your expertise, and create relationships that last. Networking for construction professionals seems complicated, but it comes down to a few simple approaches. Here are our best tips:

  1. Share your story. As a way of introducing yourself, clearly convey what your company is about. For Stumpenhorst, sharing his story “wasn’t originally about connecting with other builders.” Rather, it was about “sharing what my company was about—how we built, who we were, and what the client would get when working with us.” This authentic approach made connection and conversation easy.
  2. Use social media. What better way to share your story than on social media? Once Stumpenhorst started sharing, he found an entire community waiting for him. He adds that the building trades are very visual, so social media platforms make it easy to inspire and be inspired by the work of others.
  3. Build relationships. Smith reports enjoying the community social media offers because it’s a place to ask questions and receive input. “I’ve met a lot of good builders on Instagram, and I can reach out with a specific question and get feedback,” he says. “This is especially useful for people who may not have their physical network built yet.”
  4. Know your audience. Leavitt emphasizes the importance of carefully choosing your message and the platforms on which you share it. “LinkedIn, for example, allows me to have a more targeted approach,” he says. Smith sees variation in his audiences between Instagram and YouTube. “Instagram is a younger audience, and I use it more as a training platform,” he says. “YouTube’s audience tends to be older, and I can use it to market my business directly.”
  5. Learn from others. “There was an infinite amount of like-minded professionals willing to share secrets, bounce ideas, and become friends through social media,” Stumpenhorst says. “I’ve used it as a tool to better my skill set and learn new tips and tricks.”
  6. Track your leads. Leavitt recommends tracking where your leads come from when you use multiple platforms to get the word out about your business. “When you track, you can be sure you’re using your time and resources wisely,” he says. “The demographics are different on each channel, so the biggest thing is understanding your brand and how you want to communicate it to each audience.”
  7. Connect with brands and vendors. Both Leavitt and Stumpenhorst see social media networking as a way to build even bigger connections. “It’s been a way to connect with brands and learn more about products and help influence future products,” Stumpenhorst says. “I have direct connections with vendors now and my followers see products I use from a trusted entity, wanting that in their own homes,” Leavitt adds.
  8. Get to know potential clients. Leavitt adds, “Social media means I don’t have to sell my personality or brand when I meet with someone—often they already follow me and understand my company, our employees and our team.” Stumpenhorst agrees: “It is very easy for a potential client to watch and learn before they ever engage personally. By the time we start to have personal conversations it’s almost as if they have known me for a long time, making it easy to build a great working relationship.”

For construction, professional networking groups may look different than in years past. Stumpenhorst, Smith and Leavitt all find communities on social media, and more builders are joining the conversation.

How can you start building a community and getting to know builders and potential clients in your area? Check out @lp_pros on Instagram to jump in, and don’t forget to sign up for our newsletter to stay up-to-date on the latest construction industry trends to discuss in the conversations with your network.

Learn more about how to connect with a network of construction professionals from the construction professionals at LP Building Solutions.

Continue Reading
Business Advice4 min

Best House Sheathing for Cold Climates

With temperatures dropping, insulation and protecting new construction against the elements are top of mind. Of course, builders must consider how insulated wall sheathing can help meet code requirements and contribute to the overall performance of the building envelope. However, they must also carefully consider potential moisture problems both during and after the build and the potential impacts of freeze/thaw cycles. With the season of potential hard freezes followed by fast warm-ups upon us, let’s explore methods for choosing the best house sheathing for cold climates.

Continue Reading
Business Advice5 min
Building a House During Winter: Cold Weather Construction Safety Tips

With housing demand at an all-time high, builders do not have the ability to halt home construction during the winter months. Builders can work safely year round, even building houses during winter with planning and preparation. Advanced products and installation methods allow work to be performed during wet and very cold temperatures, but builders also need to consider winter safety for construction workers.

Business Advice4 min
Engineered Wood Siding in Multifamily Developments

Engineered wood siding has long been considered a trustworthy exterior product for single-family homes, but it is often overlooked for multifamily and commercial construction. LP® SmartSide® products are versatile enough for a range of builds beyond traditional single-family homes. Take a look at the homes featured in Madison Parade of Homes for siding inspiration and to see how LP SmartSide Trim & Siding might suit your building needs.

News & Stories7 min
Predictions for 2022 from LP Execs

If 2020 was the year of uncertainty, then 2021 was a year spent adjusting to new norms. What kind of year will 2022 be? We checked in with LP Building Solutions executives to reflect on the past year and to get their predictions for the year to come.