Your clients may not often see the bones of their home, so they may not be aware of the benefits that come from your choice of added-value framing and sheathing products. Furthermore, you may be used to discussing exterior options, such as siding and color, with your clients but not as practiced with sharing the features of the other products you choose.
Communicating the benefits of the LP Structural Solutions portfolio can be a key difference in connecting with your clients and helping them feel confident in their new home. We’ve put together a quick guide for navigating these conversations with ease.
First, establish the main goal of choosing premium framing and sheathing products with your clients. It’s all about protecting the home from the inside out. The LP Structural Solutions portfolio ultimately helps your clients protect what is most sacred—the people who will be living inside the home.
Even though your clients may not realize the benefits of the LP Structural Solutions portfolio every day, establishing a structure that will hold up to harsh weather conditions is important. With proven solutions for wall and roof sheathing and sub-flooring, the LP Structural Solutions portfolio can provide the assurance they need for safety, security and efficiency.
It’s helpful to get familiar with a few of the main reasons why the LP Structural Solutions portfolio is beneficial to your clients. These can help open the door to further conversations about specific products you think would help protect their home.
During discussions with your clients, you may hear questions like “What is the best sheathing for exterior walls?” and “What is the best radiant barrier?” Come prepared with recommendations you’re confident in using for your build.
Overall, the LP Structural Solutions portfolio contributes to a strong home. All products in the portfolio serve as ways to help protect your home from various threats. When it comes to specific products, get familiar with the basic benefits of each one so you can open conversations further.
When it comes to conveying the benefits of the LP® Structural Solutions portfolio to your clients, you can’t go wrong with putting yourself in their shoes. Protecting the home from outside threats is key, and the LP Structural Solutions portfolio does just that, offering peace of mind for years to come.
Looking for more details about the portfolio? Read up on the products, their benefits, warranties and more.
Sustainability Solutions8 min
In our pursuit of sustainable and environmentally friendly products, we completed five LCAs and EPDs for our LP® Structural Solutions portfolio. Along with LP® SmartSide® Trim & Siding, these EPDs demonstrate the carbon negativity of our products. That means that our products store more carbon than is released during their entire life cycle, making us a meaningful part of the climate solution.Continue Reading
Sustainability Solutions6 min
In an era where environmental responsibility is paramount, we are proud to announce a remarkable achievement: the LP® Structural Solutions portfolio has been officially designated as carbon negative. This milestone is a testament to our unwavering commitment to redefining construction materials for the better with a focus on sustainability, resiliency and groundbreaking advancements.
It’s no secret that many developers, architects and builders are reducing lot size as one way to hold down housing costs and maintain profitability. In fact, the rise of zero-lot-line homes, odd-lot/infill development and compressed parcel spacing is helping shape a new housing normal for many communities. This downsizing is focusing attention on minimum fire separation distance.
Resiliency Solutions6 min
To increase consideration for building more resilient homes, LP Building Solutions is partnering with the First Street Foundation®, a coalition working to help builders assess and protect against environmental threats from fire, extreme heat, flooding and wind.