Business Advice5 min

Selling Structural Solutions to Homeowners

Your clients may not often see the bones of their home, so they may not be aware of the benefits that come from your choice of added-value framing and sheathing products. Furthermore, you may be used to discussing exterior options, such as siding and color, with your clients but not as practiced with sharing the features of the other products you choose.

Communicating the benefits of the LP Structural Solutions portfolio can be a key difference in connecting with your clients and helping them feel confident in their new home. We’ve put together a quick guide for navigating these conversations with ease.

The Goal: Protect Your Home From the Inside Out

First, establish the main goal of choosing premium framing and sheathing products with your clients. It’s all about protecting the home from the inside out. The LP Structural Solutions portfolio ultimately helps your clients protect what is most sacred—the people who will be living inside the home.

Even though your clients may not realize the benefits of the LP Structural Solutions portfolio every day, establishing a structure that will hold up to harsh weather conditions is important. With proven solutions for wall and roof sheathing and sub-flooring, the LP Structural Solutions portfolio can provide the assurance they need for safety, security and efficiency.

Top Benefits of LP Structural Solutions Products

It’s helpful to get familiar with a few of the main reasons why the LP Structural Solutions portfolio is beneficial to your clients. These can help open the door to further conversations about specific products you think would help protect their home.

  • Resilient: Proven to help endure the elements as natural disasters become more common
  • Efficient: May reduce overall build time to allow your clients to move in sooner
  • Energy-Conscious: May contribute to lowered energy bills for more financial flexibility
  • Sustainable: Helps protect the environment with sustainably-made products
  • Peace of Mind: Backed by some of the best warranties in the industry 

Answering Specific Client Questions

During discussions with your clients, you may hear questions like “What is the best sheathing for exterior walls?” and “What is the best radiant barrier?” Come prepared with recommendations you’re confident in using for your build.

Overall, the LP Structural Solutions portfolio contributes to a strong home. All products in the portfolio serve as ways to help protect your home from various threats. When it comes to specific products, get familiar with the basic benefits of each one so you can open conversations further.

When it comes to conveying the benefits of the LP® Structural Solutions portfolio to your clients, you can’t go wrong with putting yourself in their shoes. Protecting the home from outside threats is key, and the LP Structural Solutions portfolio does just that, offering peace of mind for years to come. 

Looking for more details about the portfolio? Read up on the products, their benefits, warranties and more.

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To keep pace with the last several years of changes related to homebuilding, you likely need to shift your business plan—let’s take a look at a few ways to navigate this.

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