Press Releases

February 13, 2020

LP Building Solutions Earns Four 2019 Brand Builder Awards

Receives 4 Brand Builder Awards for Best Use of Data in Marketing, Best Website Design, New Product Launch and Best Advertising Campaign 

 

NASHVILLE, Tenn. (January 16, 2020) – Hanley Wood announced that LP Building Solutions, the leader in high-performance building solutions, has received four 2019 Brand Builder Awards as follows:

  • Platinum Award for the Best Use of Data Driven Marketing awarded to LP® SmartSide® – BuildSmart™ program
  • Gold Award for Best Website Design & Marketing Strategy awarded to LPCorp.com
  • Gold Award for Best New Product Launch awarded to LP SmartSide Smooth Trim & Siding
  • Bronze Award for Best Advertising Campaign awarded to LP Legacy® Tested Extreme – Ocean Campaign

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. These winning campaigns have generated sales, motivated buying behavior, and inspired customer loyalty. 

“We are thrilled to honor LP Building Solutions as Gold, Platinum and Bronze winners of our Brand Builder Awards,” said Paul Tourbaf, President, Residential Construction Group, Hanley Wood. “Their creative marketing approach combined with the effectiveness of their work distinguished them as a leader in their category and offered great insight into the innovation within their company. I congratulate LP for their success.”

LP partnered with GS&F, a full-service marketing agency in Nashville, on the LP SmartSide BuildSmart program, LP SmartSide Smooth Trim & Siding launch, and on the LPCorp.com website redesign. LP partnered with High Viz Strategy, a full-service agency in Portland, Oregon, for the LP Legacy Tested Extreme Ocean campaign. 

To learn more about LP Building Solutions, visit  www.lpcorp.com.

About the Brand Builder Awards

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior, and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design and best use of data-driven marketing programs.

About Hanley Wood

Hanley Wood represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders and financial institutions, we provide innovative solutions to maximize opportunities in today’s real estate development landscape. To learn more, visit https://www.hanleywood.com.

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About LP Building Solutions As a proven leader in high performance building solutions, LP Building Solutions manufactures uniquely engineered, innovative building products that meet the demands and needs of the building industry. Its extensive product portfolio includes durable and dependable exterior siding and trim systems, engineered wood framing and structural panels for single-family homes, multifamily projects, repair & remodel markets, light commercial facilities and outdoor buildings. LP also provides industry leading service and warranties to help customers build smarter, better and faster. Founded in 1973, LP is a global company headquartered in Nashville, Tennessee, and traded on the New York Stock exchange under LPX. For more information, visit LPCorp.com.