Press Releases

February 13, 2020

LP Building Solutions Earns Four 2019 Brand Builder Awards

Receives 4 Brand Builder Awards for Best Use of Data in Marketing, Best Website Design, New Product Launch and Best Advertising Campaign 

 

NASHVILLE, Tenn. (January 16, 2020) – Hanley Wood announced that LP Building Solutions, the leader in high-performance building solutions, has received four 2019 Brand Builder Awards as follows:

  • Platinum Award for the Best Use of Data Driven Marketing awarded to LP® SmartSide® – BuildSmart™ program
  • Gold Award for Best Website Design & Marketing Strategy awarded to LPCorp.com
  • Gold Award for Best New Product Launch awarded to LP SmartSide Smooth Trim & Siding
  • Bronze Award for Best Advertising Campaign awarded to LP Legacy® Tested Extreme – Ocean Campaign

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. These winning campaigns have generated sales, motivated buying behavior, and inspired customer loyalty. 

“We are thrilled to honor LP Building Solutions as Gold, Platinum and Bronze winners of our Brand Builder Awards,” said Paul Tourbaf, President, Residential Construction Group, Hanley Wood. “Their creative marketing approach combined with the effectiveness of their work distinguished them as a leader in their category and offered great insight into the innovation within their company. I congratulate LP for their success.”

LP partnered with GS&F, a full-service marketing agency in Nashville, on the LP SmartSide BuildSmart program, LP SmartSide Smooth Trim & Siding launch, and on the LPCorp.com website redesign. LP partnered with High Viz Strategy, a full-service agency in Portland, Oregon, for the LP Legacy Tested Extreme Ocean campaign. 

To learn more about LP Building Solutions, visit  www.lpcorp.com.

About the Brand Builder Awards

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior, and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design and best use of data-driven marketing programs.

About Hanley Wood

Hanley Wood represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders and financial institutions, we provide innovative solutions to maximize opportunities in today’s real estate development landscape. To learn more, visit https://www.hanleywood.com.


About LP Building Solutions As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders worldwide. Its extensive offerings include innovative and dependable building products and accessories, such as the LP Structural Solutions portfolio (LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, LP® TechShield® Radiant Barrier, LP® FlameBlock® Fire-Rated Sheathing and more), oriented strand board (OSB), LP® TopNotch® Sub-Flooring, LP® SmartSide® Trim & Siding, LP® Outdoor Building Solutions®, and LP Elements® Performance Fencing. In addition to product solutions, LP provides industry-leading service and warranties. Since its founding in 1973, LP has been Building a Better World™ by helping customers construct beautiful, durable homes. Headquartered in Nashville, Tennessee, LP operates 26 plants across the U.S., Canada, Chile and Brazil. For more information, visit LPCorp.com.