LP Alignment with HomeAdvisor to Benefit Remodelers

NASHVILLE, Tenn. (May 16, 2016) – LP was recently named the exclusive home siding sponsor of HomeAdvisor, a leading nationwide home services marketplace. Remodelers enrolled in the LP BuildSmart Preferred Contractor program can gain unique benefits from LP’s sponsorship, such as homeowner leads, rebates, discounts and other business-building support.

HomeAdvisor has connected more than 35 million homeowners to a network of over 120,000 home service professionals, including remodelers.

HomeAdvisor’s alignment with LP highlights the unique benefits LP SmartSide engineered wood siding brings to homeowners.

LP® SmartSide® siding is more impact resistant than fiber cement and vinyl siding. Impact resistance is an important consideration for homeowners concerned about stones kicked up from lawn mowers, flying baseballs from a neighbor’s bat or other flying debris that might make contact with a homeowner’s siding.

Remodelers can benefit from HomeAdvisor

“Last year 10 million homeowners trusted HomeAdvisor to find a prescreened professional for their home project,” said Scott Weigel, HomeAdvisor’s senior director of strategic partnerships. “Aligning with LP helps get SmartSide siding in front of these millions of project-ready homeowners, and provides significant value for LP BuildSmart remodelers.”

The sponsorship also adds online visibility for LP SmartSide siding on HomeAdvisor’s partner directory network, including Better Homes and Gardens, realtor.com, Build.com and This Old House. The network also offers an additional 15 million combined views each month for LP SmartSide siding and its BuildSmart remodelers.

“This LP SmartSide Trim & Siding alignment with HomeAdvisor is one more way remodelers benefit from installing our premium siding,” said Michelle Forchetti, segment manager, repair and remodeling (R&R), LP SmartSide Trim & Siding.

As the home siding sponsor, LP earns premier placement on HomeAdvisor.com, getting the LP SmartSide brand in front of millions of homeowners who use HomeAdvisor each year. This unique opportunity provides the LP SmartSide siding brand with custom content pages and brand exposure on all key placements in the HomeAdvisor experience including True Cost Guide and Pro Reviews.

LP SmartSide siding products feature treated engineered wood lap, trim, fascia, soffit, shakes and panel. These products come with an industry-leading 5-/50-year limited warranty. LP’s proprietary SmartGuard® process provides additional strength to LP SmartSide siding products and helps them resist damage from termites and fungal decay. Visit www.lpsmartside.com for complete warranty details.

To view the LP SmartSide hub page on HomeAdvisor, visit www.homeadvisor.com/r/products/siding/lp-siding. For more information about HomeAdvisor visit HomeAdvisor.com. For more information about LP SmartSide Trim & Siding visit lpsmartside.com.

About LP Building Solutions - As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders worldwide. Its extensive offerings include innovative and dependable building products and accessories, such as LP® SmartSide® Trim & Siding, LP Structural Solutions portfolio (LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, LP® TechShield® Radiant Barrier, LP® FlameBlock® Fire-Rated Sheathing and more), oriented strand board (OSB), LP® TopNotch® Sub-Flooring, LP® Outdoor Building Solutions®, and LP Elements® Performance Fencing. In addition to product solutions, LP provides industry-leading service and warranties. Since its founding in 1972, LP has been Building a Better World™ by helping customers construct beautiful, durable homes. Headquartered in Nashville, Tennessee, LP operates 26 plants across the U.S., Canada, Chile and Brazil. For more information, visit LPCorp.com.