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4 Successful Siding Sales Strategies for Dealers

Dealers that have the knowledge and products that builders need, and pair them with great customer service, are likely to achieve success. Here are a few strategies for dealers to grow their siding sales.

  • Innovative marketing. Most siding dealers stick to traditional marketing techniques such as a website, sample boards, trade show booths and contractor programs. Strategies to get noticed include social activations, contests, earned media and customer engagement efforts. Learn more about trends in building materials marketing.
  • Know your local market. Understand builders’ priorities when working with a product. Explain how your siding products could help the builder be more successful and make his life easier. For example, in the southern U.S., the durability of LP products is a tremendous benefit. The SmartGuard® process makes LP materials resistant to termite damage, which is a huge selling point for builders.
  • Keep products stocked. Time is always of the essence to the builder and his customers, so ensuring product availability is vital for success. Utilize one of the many apps available to track inventory and make sure you always have what your customers need on hand or easily accessible.
  • Converse with confidence. Put in the time to get to know your product’s benefits so you are confident in selling its values. Comprehensive warranty coverage, such as the LP® SmartSide® 50-Year Limited Warranty, is an attractive selling point when educating builders.

With every exchange, builders should feel that you understand them and have a genuine interest in their success. Building this type of strong, interactive relationship will result in long-term success all around.

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Business Advice4 min

FIRE-RATED SHEATHING INSTALLATION: SOFFIT & EAVE DETAILS

When it comes to how to install fire-rated OSB sheathing, ensuring the soffit and eave details are aligned with code requirements can be a challenge. Here, we’ll take a look at two methods that can help you install this part of your wall assembly accurately and in line with codes for fire resistance.

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Business Advice4 min
ENERGY-EFFICIENT BUILDING MATERIALS FOR HOT CLIMATES

In hot climates, energy efficiency can be a top concern for homeowners. Increased needs for cooling alone can lead to higher energy costs, so builders and homeowners alike are typically on the lookout for ways to mitigate energy spend and create energy-efficient house designs for hot climates.

Maintenance3 min
HOW DO YOU CLEAN EXTERIOR WOOD SIDING?

Thanks to the quality of the factory finishing process, prefinished LP® SmartSide® engineered wood siding options have a uniform finish that is long-wearing and weathers evenly, creating less maintenance for the homeowner in the long term.

News & Stories4 min
YOUR GUIDE TO LP® SMARTSIDE® EXPERTFINISH® TRIM & SIDING ACCESSORY PRODUCTS

Available in 16 prefinished colors, LP® SmartSide® ExpertFinish® Trim & Siding can help you bring greater efficiency to your builds alongside a look your clients are sure to love. But did you know the LP SmartSide ExpertFinish collection includes more than typical siding materials?