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4 Successful Siding Sales Strategies for Dealers

Dealers that have the knowledge and products that builders need, and pair them with great customer service, are likely to achieve success. Here are a few strategies for dealers to grow their siding sales.

  • Innovative marketing. Most siding dealers stick to traditional marketing techniques such as a website, sample boards, trade show booths and contractor programs. Strategies to get noticed include social activations, contests, earned media and customer engagement efforts. Learn more about trends in building materials marketing.
  • Know your local market. Understand builders’ priorities when working with a product. Explain how your siding products could help the builder be more successful and make his life easier. For example, in the southern U.S., the durability of LP products is a tremendous benefit. The SmartGuard® process makes LP materials resistant to termite damage, which is a huge selling point for builders.
  • Keep products stocked. Time is always of the essence to the builder and his customers, so ensuring product availability is vital for success. Utilize one of the many apps available to track inventory and make sure you always have what your customers need on hand or easily accessible.
  • Converse with confidence. Put in the time to get to know your product’s benefits so you are confident in selling its values. Comprehensive warranty coverage, such as the LP® SmartSide® 50-Year Limited Warranty, is an attractive selling point when educating builders.

With every exchange, builders should feel that you understand them and have a genuine interest in their success. Building this type of strong, interactive relationship will result in long-term success all around.

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Industry Trends7 min

Tighter Lot Sizes Focus More Attention on Fire Separation Distance

It’s no secret that many developers, architects and builders are reducing lot size as one way to hold down housing costs and maintain profitability. In fact, the rise of zero-lot-line homes, odd-lot/infill development and compressed parcel spacing is helping shape a new housing normal for many communities. This downsizing is focusing attention on minimum fire separation distance.

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Resiliency Solutions

5 min
Is OSB Waterproof?

The short answer is no, but the real question is: how does rain and water affect oriented strand board (OSB)? Let’s dig into the details of OSB’s construction.

Resiliency Solutions

6 min
Risk Factor® Wind Factor: Calculating Wind Risk in Construction

To increase consideration for building more resilient homes, LP Building Solutions is partnering with the First Street Foundation®, a coalition working to help builders assess and protect against environmental threats from fire, extreme heat, flooding and wind.

Business Advice7 min
How to Build Your Construction Team

All of this points to an essential question everyone in construction is asking today: How can we build an effective team and retain our best talent? And that’s fair to wonder with all of the industry’s current staffing challenges. But here’s the good news: you can still take steps to create a highly talented team that delivers exceptional results.