Dealers that have the knowledge and products that builders need, and pair them with great customer service, are likely to achieve success. Here are a few strategies for dealers to grow their siding sales.
- Innovative marketing. Most siding dealers stick to traditional marketing techniques such as a website, sample boards, trade show booths and contractor programs. Strategies to get noticed include social activations, contests, earned media and customer engagement efforts. Learn more about trends in building materials marketing.
- Know your local market. Understand builders’ priorities when working with a product. Explain how your siding products could help the builder be more successful and make his life easier. For example, in the southern U.S., the durability of LP products is a tremendous benefit. The SmartGuard® process makes LP materials resistant to termite damage, which is a huge selling point for builders.
- Keep products stocked. Time is always of the essence to the builder and his customers, so ensuring product availability is vital for success. Utilize one of the many apps available to track inventory and make sure you always have what your customers need on hand or easily accessible.
- Converse with confidence. Put in the time to get to know your product’s benefits so you are confident in selling its values. Comprehensive warranty coverage, such as the LP® SmartSide® 50-Year Limited Warranty, is an attractive selling point when educating builders.
With every exchange, builders should feel that you understand them and have a genuine interest in their success. Building this type of strong, interactive relationship will result in long-term success all around.