4 Successful Siding Sales Strategies for Dealers

Dealers that have the knowledge and products that builders need, and pair them with great customer service, are likely to achieve success. Here are a few strategies for dealers to grow their siding sales.

  • Innovative marketing. Most siding dealers stick to traditional marketing techniques such as a website, sample boards, trade show booths and contractor programs. Strategies to get noticed include social activations, contests, earned media and customer engagement efforts. Learn more about trends in building materials marketing.
  • Know your local market. Understand builders’ priorities when working with a product. Explain how your siding products could help the builder be more successful and make his life easier. For example, in the southern U.S., the durability of LP products is a tremendous benefit. The SmartGuard® process makes LP materials resistant to termite damage, which is a huge selling point for builders.
  • Keep products stocked. Time is always of the essence to the builder and his customers, so ensuring product availability is vital for success. Utilize one of the many apps available to track inventory and make sure you always have what your customers need on hand or easily accessible.
  • Converse with confidence. Put in the time to get to know your product’s benefits so you are confident in selling its values. Comprehensive warranty coverage, such as the LP® SmartSide® 50-Year Limited Warranty, is an attractive selling point when educating builders.

With every exchange, builders should feel that you understand them and have a genuine interest in their success. Building this type of strong, interactive relationship will result in long-term success all around.

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Business Advice5 min

When to Use One-Sided LP FlameBlock Versus Two-Sided LP FlameBlock

In the construction process, there are many factors to consider. Among these factors is whether to use one-sided LP® FlameBlock® Fire-Rated Sheathing or two-sided LP FlameBlock sheathing. To help explain the reasons one assembly is used over another, we caught up with Scott Johnson, Manager, Construction Services at LP Building Solutions.

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Trends6 min
2022 Exterior Color Trends: How to Mix & Match Siding Colors

When it comes to your home’s exterior, choosing siding colors is the perfect opportunity to showcase your personal style while enhancing curb appeal. As 2022 unfolds, let’s take a look at this year’s trending exterior house colors and strike inspiration for your next home update.

Business Advice6 min
Build A Stronger Business with LP® Remodelers Edge

At LP, we value partnering with you to build your business. We seek to provide not only one of the most durable siding materials available, LP® SmartSide® Trim & Siding, but also the support you need to operate a thriving business with our product. That’s why we’re excited to announce that the LP® BuildSmart™ Preferred Contractor Program is now LP® Remodelers Edge.

Business Advice6 min
Top 3 Different Types of Clients in Construction

For insight on navigating client concerns and relationships, we called on Brad Leavitt, President at AFT Construction, for his perspective on how to deal with different customers in construction that lead to strong end results. First, let’s look at a few types of clients you’re most likely to see.