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Industry Trends4 min

A Mid-Year Look at 2019 Exterior Trends

While many building professionals actively seek out exterior trends at the start of the new year, it’s important to keep on top of trends as we approach the latter half of 2019. Taking a mid-year look at what industry trends have dominated so far and what’s to come will ensure you are delivering your customers timely recommendations when it comes to their home’s aesthetic.

Longevity in Aesthetic & Material

So far, 2019’s overarching exterior theme is longevity. Homeowners are seeking out products and styles that prove to be timeless, but have the durability to last over time. Amy Pierce, Market Development Manager for LP Building Solutions, recognizes the growing demand for long-lasting building materials and says, “With LP® SmartSide® siding products, homeowners like that they can achieve a wide variety of looks for lasting curb appeal, but also have peace of mind that their home is built with advanced durability to ensure longevity.”

Shift to Siding as a Focal Point

In terms of siding materials, Craig Kuhnle, Territory Sales Manager of the Southeast Region for LP Building Solutions, has seen a shift from brick and stone exteriors to other siding options. He explains, “This may signify that both builders and homeowners are looking at siding as more of a focal point of the home than an accent. Using versatile materials, such as LP® SmartSide® siding products, gives them a broader mix of exterior styles to explore.”

Focus on Sleek & Smooth

Both Pierce and Kunhle have also noticed homeowners straying from textured siding and gravitating toward a smoother appearance. According to Kuhnle, “This was a key reason why LP Building Solutions crafted LP® SmartSide® Smooth Trim & Siding, one of the company’s biggest innovations.” Pierce goes on to speak to the popularity of the Modern Farmhouse design in relation to smooth siding options saying, “Using a sleek, smooth finish on the Modern Farmhouse adds an interesting juxtaposition to its natural finishes that strike a balance between classic and contemporary.”

All in all, Pierce and Kunhle both agree that homeowners are becoming more educated about their siding options and in tune to exterior trends, prompting builders to stay ahead of the curb when it comes to trending designs. To stay on top of the latest trends, check back into our professional blog trends section for regular updates

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Industry Trends5 min

Tighter Building Envelopes

Overall, improvements in building envelopes have helped homeowners benefit from greater protection against moisture. Builders are able to create more energy-efficient homes overall due to these developments. However, when the exterior envelope doesn’t allow a structure to breathe, any moisture that gets trapped inside simply rots—causing more problems than intended. What is the solution to needing a tight building envelope that allows for proper airflow? Symbiotic materials, such as the LP Structural Solutions portfolio of products, provide an answer.

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News & Stories6 min
On the Jobsite with LP Technical Sales Manager – Oscar Trejo

We’re joining Oscar Trejo, LP Technical Sales Manager, for a typical day on the job sharing his knowledge about one of the most durable siding solutions available—LP® SmartSide® Trim & Siding. Trejo dedicates his time to providing construction training for building professionals, assisting on the jobsite, and leading his team at LP.

News & Stories4 min
HOW IS THE PAST IMPACTING THE FUTURE OF THE BUILDING INDUSTRY?

As a leader in building solutions, LP Structural Solutions is consistently moving in the direction of greater resiliency. Each innovative building solution is viewed through that lens, as well as how it can help achieve LP’s overall goal of Building a Better World™. But why this direction? What led LP to focus on resilience in construction? Craig Miles, Director of OSB Sales & Marketing, explores how past trends inform LP’s work on modern building techniques today.

Business Advice5 min
PREPARING FOR PRIME SIDING SELLING SEASON

Coming off an unprecedented year, the busiest season for selling siding is almost underway! COVID-19 is still a significant consideration as you attempt to move forward with your siding business while taking learnings and challenges from the pandemic into consideration. We talked with Erik Perkins of Perkins Builder Brothers to get insight straight from the jobsite about COVID-19’s impact, tips for prepping for a new season, and more. Read on to see how LP can support you with one of the most durable siding options out there as your business ramps up!