Architecture through the Ages Spotlight: David M. Greenbaum

In our latest issue of Engineered Wood magazine, we spoke to four architects with varying levels of experience to learn how different generations approach industry topics and trends, such as technology, sustainability and the future of the architectural industry.

We are continuing our series here on the blog to better understand the differences (and similarities) across generational divides in the architecture industry.

Our next spotlight features David M. Greenbaum, vice president of American architectural, engineering, and planning firm, SmithGroupJJR. He is widely recognized through awards and publications for clarity of vision, innovation, in thought and excellence in design. Throughout his 35-year career he has worked on multiple projects that received national significance such as the Smithsonian Institution, The National Gallery of Art, The Architect of the Capitol and other sights in the United States and overseas. Greenbaum has won over 75 national and regional awards and his projects have been published in more than 150 articles.

Q: How has the industry changed since you kicked off your career?

I think the biggest change over the year is that architectural design and building has been advancing in its use of technology. Buildings are becoming much more sophisticated and inherently intelligent.  

Q: How has evolving technology - whether it be design software, social media, etc. – impacted the way you work?

We work in 3d all of the time now from conceptual design through construction. Our firm is an integrated practice and we have multiple in-house disciplines actively working in the same BIM model. We also work the same way with outside consultants.

Q: Where do you see the industry headed in the next decade?

We have been working with Integrated Forms of Agreement for some time along with other expedited construction delivery methods. I think we will be seeing new methods emerge that help create improved efficiencies within the design, build and ownership execution process.

No matter the generational divide for Architects one thing is certain, over the past few decades, rapid technological advancements have shaken up the architectural world, creating new opportunities and challenges.