Big builder market share has doubled in the last 25 years and now represents about 50 percent of housing starts nationwide – and even 75 percent in some major metro areas. These mega-builders have huge budgets for both land development and marketing. It’s increasingly difficult for small and medium-sized builders to compete, but LP is committed to helping them prosper.
“It all starts with product performance,” says David Klarich, LP’s Regional Marketing Manager for the upper Midwest. “We have many small and medium-size customers who tell us, ‘When I see the LP stamp on the back, I trust that it’s a great product and know you’ll stand behind it.’”
Klarich says that LP’s service to smaller customers includes sharing data insights. “We want them to see us as a truecollaborator, not just a manufacturer,” he says. “That’s why we’re constantly sharing industry insights and data with them to help guide their decision-making. It’s also advantageous for them to use more than one LP product. Customers who have had a good experience with are very open to adding our new products like LP WeatherLogic™ Air & Water Barrier. When a customer purchases more than one LP product for a project, we can offer them pricing opportunities and assistance with sourcing of those products. Right now, we’re also offering first-time user rebates on several new LP products in our portfolio.”
Small builders usually have modest training budgets, so LP provides timely on-site training and numerous lunch and learns each year. “Smaller companies benefit greatly when the installation is done right the first time to reduce callbacks and gain installation efficiencies, and we feel that on-site training is of the utmost importance,” says Klarich. LP also hosts a variety of local training events, like the LP® FlameBlock® Fire-Rated Sheathing burn events where both builders and architects were able to see how the product performs with their own eyes.
This responsive, face-to-face support is helping many small builders stay on the winning path. “Every week you’ll find us out in the field,” says Klarich. “Sometimes we’re meeting at the builder’s office to discuss marketing strategy. Other times we’re providing installation tips and on-site training. We’re here to help smaller builders succeed.”
The mood of builders in the 55+ single-family sector can be described in just two words: very optimistic. Earlier this year, the NAHB 55+ Housing Market Index scored its highest builder confidence rating since the index was introduced in 2008.Continue Reading
Both general contractors and building product dealers have a lot on the line when they use subs, so it’s important to understand subcontractor liability. It’s common for both dealers and Big Box retailers to hire a subcontractor to install materials like hardwood flooring purchased at their stores. GCs likewise have relationships with many trade subcontractors.
While many building professionals actively seek out exterior trends at the start of the new year, it’s important to keep on top of trends as we approach the latter half of 2019. Taking a mid-year look at what industry trends have dominated so far and what’s to come will ensure you are delivering your customers timely recommendations when it comes to their home’s aesthetic.
One of the most vexing problems in home construction is that productivity isn’t rising fast enough – even though there are fabulous productivity tools everywhere you look. Making a process lean and efficient isn’t always the answer, according to John Murphy from the consulting firm FMI. Sometimes a process can be scrapped entirely, which in turn causes productivity to soar. But it can only happen when all the key stakeholders – developers, designers, manufacturers and builders – tear down their respective silos and start collaborating more effectively.