Big builder market share has doubled in the last 25 years and now represents about 50 percent of housing starts nationwide – and even 75 percent in some major metro areas. These mega-builders have huge budgets for both land development and marketing. It’s increasingly difficult for small and medium-sized builders to compete, but LP is committed to helping them prosper.
“It all starts with product performance,” says David Klarich, LP’s Regional Marketing Manager for the upper Midwest. “We have many small and medium-size customers who tell us, ‘When I see the LP stamp on the back, I trust that it’s a great product and know you’ll stand behind it.’”
Klarich says that LP’s service to smaller customers includes sharing data insights. “We want them to see us as a truecollaborator, not just a manufacturer,” he says. “That’s why we’re constantly sharing industry insights and data with them to help guide their decision-making. It’s also advantageous for them to use more than one LP product. Customers who have had a good experience with are very open to adding our new products like LP WeatherLogic™ Air & Water Barrier. When a customer purchases more than one LP product for a project, we can offer them pricing opportunities and assistance with sourcing of those products. Right now, we’re also offering first-time user rebates on several new LP products in our portfolio.”
Small builders usually have modest training budgets, so LP provides timely on-site training and numerous lunch and learns each year. “Smaller companies benefit greatly when the installation is done right the first time to reduce callbacks and gain installation efficiencies, and we feel that on-site training is of the utmost importance,” says Klarich. LP also hosts a variety of local training events, like the LP® FlameBlock® Fire-Rated Sheathing burn events where both builders and architects were able to see how the product performs with their own eyes.
This responsive, face-to-face support is helping many small builders stay on the winning path. “Every week you’ll find us out in the field,” says Klarich. “Sometimes we’re meeting at the builder’s office to discuss marketing strategy. Other times we’re providing installation tips and on-site training. We’re here to help smaller builders succeed.”
Overall, improvements in building envelopes have helped homeowners benefit from greater protection against moisture. Builders are able to create more energy-efficient homes overall due to these developments. However, when the exterior envelope doesn’t allow a structure to breathe, any moisture that gets trapped inside simply rots—causing more problems than intended. What is the solution to needing a tight building envelope that allows for proper airflow? Symbiotic materials, such as the LP Structural Solutions portfolio of products, provide an answer.Continue Reading
We’re joining Oscar Trejo, LP Technical Sales Manager, for a typical day on the job sharing his knowledge about one of the most durable siding solutions available—LP® SmartSide® Trim & Siding. Trejo dedicates his time to providing construction training for building professionals, assisting on the jobsite, and leading his team at LP.
As a leader in building solutions, LP Structural Solutions is consistently moving in the direction of greater resiliency. Each innovative building solution is viewed through that lens, as well as how it can help achieve LP’s overall goal of Building a Better World™. But why this direction? What led LP to focus on resilience in construction? Craig Miles, Director of OSB Sales & Marketing, explores how past trends inform LP’s work on modern building techniques today.
Coming off an unprecedented year, the busiest season for selling siding is almost underway! COVID-19 is still a significant consideration as you attempt to move forward with your siding business while taking learnings and challenges from the pandemic into consideration. We talked with Erik Perkins of Perkins Builder Brothers to get insight straight from the jobsite about COVID-19’s impact, tips for prepping for a new season, and more. Read on to see how LP can support you with one of the most durable siding options out there as your business ramps up!