With the busy remodeling season just around the corner, remodelers are gearing up to lock down leads, kick off projects and work longer days on the job site. Many homeowners are now in the research phase, and are likely being bombarded with remodeling companies competing for their business. Ramping up your marketing efforts in preparation for the busy season could set you apart from your competitors and ensure you make the most of the seasonal influx.
Even if you already have a healthy marketing plan and budget in place, now is the time to ramp up efforts. Below are a few marketing tactics to consider investing in the months leading up to the busy season.
Social Media Advertising – Your Company may have an existing social media presence and content plan, but is your content being served to the right audience? In recent years, sites like Facebook have made it harder for businesses to get their content to appear in newsfeeds. Because of this, the use of paid amplification has become hugely important on social media. Even with a small budget of $100 a month, you can serve an ad to a very targeted audience (think homeowners in specific zip codes who have shown interest in remodeling a home) allowing your dollars to have great impact.
Angie’s List Advertising – You’re likely familiar with this influential home service website. By advertising on Angie’s List your company listing will be served above the organic listings, increasing click-through to your website. There are other ways to maximize your ROI on Angie’s List, such as responding promptly to messages, asking customers to provide reviews and offering discount coupons.
Home & Garden Shows Exhibiting – Gain Facetime with qualified homeowners who are ready to invest in a remodeling project. According the Nashville Home + Remodeling Expo post show report, more than half of the home show attendees had a renovation budget of more than $50,000.
Even with a small budget, investing in marketing can set your remodeling business up for success this season. And don’t forget that sometimes the most powerful form of advertising is third-party endorsements from your current customers!
The supply of modestly priced starter homes continues to drop nationwide. A recent report by Realtor.com found that the number of homes priced above $750,000 grew 11 percent last year, while the number of starter homes priced under $200,000 fell by 8 percent.Continue Reading
Any building professional will tell you that the quality of a building material is only as good as its warranty. This is why LP Building Solutions created an industry-leading limited warranty for our line of LP® SmartSide® siding products. One that aims to ensure peace-of-mind for builders and homeowners.
While it’s perfectly alright for a jazz musician to improvise, that approach doesn’t always work as well in homebuilding. Architects, specifiers, engineers and product reps spend many hours collaboratively choosing the right materials for each job – and an abrupt substitution to save a few dollars can ironically be very costly in terms of callbacks, design underperformance and even code violations. “Ideally, all parties involved – the architect, builder and developer – have reviewed the spec before it’s final and have agreed on all the products being used,” says Karen Alves, LP Brand Marketing Associate. “That’s because finding an ‘equivalent’ for siding or fire-rated sheathing involves not just the substrate but the codes that the product meets as well.”
Siding installers use many different brands of circular saws, but their preferred saw may not be as important as the siding material they are cutting with it. Some builders can sometimes be a bit removed from the importance placed on saw choice and would probably rely on their subcontractors choice, like Brent Taylor. “I don’t have much of an opinion on that because I use subcontracted labor,” says Brent Taylor, owner of O.C. Taylor in Raleigh, North Carolina, who was featured in an episode of Designing Spaces on Lifetime Network renovating a century-old house using LP® SmartSide® Trim & Siding.