Business Advice5 min

Marketing Tips: Gearing Up for the Spring Busy Season

With the busy remodeling season just around the corner, remodelers are gearing up to lock down leads, kick off projects and work longer days on the job site. Many homeowners are now in the research phase, and are likely being bombarded with remodeling companies competing for their business. Ramping up your marketing efforts in preparation for the busy season could set you apart from your competitors and ensure you make the most of the seasonal influx.

Even if you already have a healthy marketing plan and budget in place, now is the time to ramp up efforts. Below are a few marketing tactics to consider investing in the months leading up to the busy season.

• Social Media Advertising – Your Company may have an existing social media presence and content plan, but is your content being served to the right audience? In recent years, sites like Facebook have made it harder for businesses to get their content to appear in newsfeeds. Because of this, the use of paid amplification has become hugely important on social media. Even with a small budget of $100 a month, you can serve an ad to a very targeted audience (think homeowners in specific zip codes who have shown interest in remodeling a home) allowing your dollars to have great impact.

• Angie’s List Advertising – You’re likely familiar with this influential home service website. By advertising on Angie’s List your company listing will be served above the organic listings, increasing click-through to your website. There are other ways to maximize your ROI on Angie’s List, such as responding promptly to messages, asking customers to provide reviews and offering discount coupons.

• Home & Garden Shows Exhibiting – Gain facetime with qualified homeowners who are ready to invest in a remodeling project. According the Nashville Home + Remodeling Expo post show report, more than half of the home show attendees had a renovation budget of more than $50,000.

 

Even with a small budget, investing in marketing can set your remodeling business up for success this season. And don’t forget that sometimes the most powerful form of advertising is third-party endorsements from your current customers!

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Industry Trends5 min

Helping Small Builders Compete Against the Giants

Big builder market share has doubled in the last 25 years and now represents about 50 percent of housing starts nationwide – and even 75 percent in some major metro areas. These mega-builders have huge budgets for both land development and marketing. It’s increasingly difficult for small and medium-sized builders to compete, but LP is committed to helping them prosper.

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To better serve its customers in areas of order accuracy and delivery predictability, LP has set some of the industry’s most aspirational supply chain goals. Senior leaders meet regularly with experts at Gartner, arguably the nation’s best consulting firm in the realm of supply chain optimization. The aim is to apply best practices in procurement, logistics and working capital across more than $1 billion of addressable spend.

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