With the busy remodeling season just around the corner, remodelers are gearing up to lock down leads, kick off projects and work longer days on the jobsite. Many homeowners are now in the research phase, and are likely being bombarded with remodeling companies competing for their business. Ramping up your marketing efforts in preparation for the busy season could set you apart from your competitors and ensure you make the most of the seasonal influx.
Even if you already have a healthy marketing plan and budget in place, now is the time to ramp up efforts. Below are a few marketing tactics to consider investing in the months leading up to the busy season.
Social Media Advertising – Your Company may have an existing social media presence and content plan, but is your content being served to the right audience? In recent years, sites like Facebook have made it harder for businesses to get their content to appear in newsfeeds. Because of this, the use of paid amplification has become hugely important on social media. Even with a small budget of $100 a month, you can serve an ad to a very targeted audience (think homeowners in specific zip codes who have shown interest in remodeling a home) allowing your dollars to have great impact.
Angie’s List Advertising – You’re likely familiar with this influential home service website. By advertising on Angie’s List your company listing will be served above the organic listings, increasing click-through to your website. There are other ways to maximize your ROI on Angie’s List, such as responding promptly to messages, asking customers to provide reviews and offering discount coupons.
Home & Garden Shows Exhibiting – Gain Facetime with qualified homeowners who are ready to invest in a remodeling project. According the Nashville Home + Remodeling Expo post show report, more than half of the home show attendees had a renovation budget of more than $50,000.
Even with a small budget, investing in marketing can set your remodeling business up for success this season. And don’t forget that sometimes the most powerful form of advertising is third-party endorsements from your current customers!
Sustainability Solutions8 min
In our pursuit of sustainable and environmentally friendly products, we completed five LCAs and EPDs for our LP® Structural Solutions portfolio. Along with LP® SmartSide® Trim & Siding, these EPDs demonstrate the carbon negativity of our products. That means that our products store more carbon than is released during their entire life cycle, making us a meaningful part of the climate solution.Continue Reading
Sustainability Solutions6 min
In an era where environmental responsibility is paramount, we are proud to announce a remarkable achievement: the LP® Structural Solutions portfolio has been officially designated as carbon negative. This milestone is a testament to our unwavering commitment to redefining construction materials for the better with a focus on sustainability, resiliency and groundbreaking advancements.
It’s no secret that many developers, architects and builders are reducing lot size as one way to hold down housing costs and maintain profitability. In fact, the rise of zero-lot-line homes, odd-lot/infill development and compressed parcel spacing is helping shape a new housing normal for many communities. This downsizing is focusing attention on minimum fire separation distance.
Resiliency Solutions6 min
To increase consideration for building more resilient homes, LP Building Solutions is partnering with the First Street Foundation®, a coalition working to help builders assess and protect against environmental threats from fire, extreme heat, flooding and wind.