Business Advice5 min

Marketing Tips: Gearing Up for the Spring Busy Season

With the busy remodeling season just around the corner, remodelers are gearing up to lock down leads, kick off projects and work longer days on the job site. Many homeowners are now in the research phase, and are likely being bombarded with remodeling companies competing for their business. Ramping up your marketing efforts in preparation for the busy season could set you apart from your competitors and ensure you make the most of the seasonal influx.

Even if you already have a healthy marketing plan and budget in place, now is the time to ramp up efforts. Below are a few marketing tactics to consider investing in the months leading up to the busy season.

Social Media Advertising – Your Company may have an existing social media presence and content plan, but is your content being served to the right audience? In recent years, sites like Facebook have made it harder for businesses to get their content to appear in newsfeeds. Because of this, the use of paid amplification has become hugely important on social media. Even with a small budget of $100 a month, you can serve an ad to a very targeted audience (think homeowners in specific zip codes who have shown interest in remodeling a home) allowing your dollars to have great impact.

Angie’s List Advertising – You’re likely familiar with this influential home service website. By advertising on Angie’s List your company listing will be served above the organic listings, increasing click-through to your website. There are other ways to maximize your ROI on Angie’s List, such as responding promptly to messages, asking customers to provide reviews and offering discount coupons.

Home & Garden Shows Exhibiting – Gain Facetime with qualified homeowners who are ready to invest in a remodeling project. According the Nashville Home + Remodeling Expo post show report, more than half of the home show attendees had a renovation budget of more than $50,000.

Even with a small budget, investing in marketing can set your remodeling business up for success this season. And don’t forget that sometimes the most powerful form of advertising is third-party endorsements from your current customers!

Continue Reading
Business Advice5 min

How Remodelers Can Increase Business with HOAs

Home Owner Associations (HOAs) are the governing bodies of many communities throughout the U.S. – and remodelers can miss out on HOA business if they don’t take the time to study the associations’ design review process.

Continue Reading
Industry Trends4 min
Trends in Exterior Colors and Materials

“The use of color is widely recognized as an important strategic advantage in successfully marketing new residential developments. Color creates a sense of arrival and a sense of place – often long before a community is fully built.”

Industry Trends5 min
How LP Finds Research Talent

Materials like plywood and gypsum haven’t changed much in decades, but engineered wood is continuously evolving. While LP is more easily able to connect with university students studying design, finding tomorrow’s innovators can be challenging because there’s a limited number of college graduates with experience in wood-based composite research.

Business Advice4 min
Using the Job Site to Brand Your Company

One of the best ways to market your construction company is to use signage on or near the job site. It’s possible that more people will see your signage in a single day than those who view your logo online in a week.