Business Advice5 min

Marketing Tips: Gearing Up for the Spring Busy Season

With the busy remodeling season just around the corner, remodelers are gearing up to lock down leads, kick off projects and work longer days on the job site. Many homeowners are now in the research phase, and are likely being bombarded with remodeling companies competing for their business. Ramping up your marketing efforts in preparation for the busy season could set you apart from your competitors and ensure you make the most of the seasonal influx.

Even if you already have a healthy marketing plan and budget in place, now is the time to ramp up efforts. Below are a few marketing tactics to consider investing in the months leading up to the busy season.

Social Media Advertising – Your Company may have an existing social media presence and content plan, but is your content being served to the right audience? In recent years, sites like Facebook have made it harder for businesses to get their content to appear in newsfeeds. Because of this, the use of paid amplification has become hugely important on social media. Even with a small budget of $100 a month, you can serve an ad to a very targeted audience (think homeowners in specific zip codes who have shown interest in remodeling a home) allowing your dollars to have great impact.

Angie’s List Advertising – You’re likely familiar with this influential home service website. By advertising on Angie’s List your company listing will be served above the organic listings, increasing click-through to your website. There are other ways to maximize your ROI on Angie’s List, such as responding promptly to messages, asking customers to provide reviews and offering discount coupons.

Home & Garden Shows Exhibiting – Gain Facetime with qualified homeowners who are ready to invest in a remodeling project. According the Nashville Home + Remodeling Expo post show report, more than half of the home show attendees had a renovation budget of more than $50,000.

Even with a small budget, investing in marketing can set your remodeling business up for success this season. And don’t forget that sometimes the most powerful form of advertising is third-party endorsements from your current customers!

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Industry Trends6 min

55+ Housing Is Booming Coast to Coast

The mood of builders in the 55+ single-family sector can be described in just two words: very optimistic. Earlier this year, the NAHB 55+ Housing Market Index scored its highest builder confidence rating since the index was introduced in 2008.

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Protecting Your Business From Subcontractor Mistakes

Both general contractors and building product dealers have a lot on the line when they use subs, so it’s important to understand subcontractor liability. It’s common for both dealers and Big Box retailers to hire a subcontractor to install materials like hardwood flooring purchased at their stores. GCs likewise have relationships with many trade subcontractors.

Industry Trends4 min
A Mid-Year Look at 2019 Exterior Trends

While many building professionals actively seek out exterior trends at the start of the new year, it’s important to keep on top of trends as we approach the latter half of 2019. Taking a mid-year look at what industry trends have dominated so far and what’s to come will ensure you are delivering your customers timely recommendations when it comes to their home’s aesthetic.

Industry Trends8 min
Building Smarter Starts With Smashing Silos

One of the most vexing problems in home construction is that productivity isn’t rising fast enough – even though there are fabulous productivity tools everywhere you look. Making a process lean and efficient isn’t always the answer, according to John Murphy from the consulting firm FMI. Sometimes a process can be scrapped entirely, which in turn causes productivity to soar. But it can only happen when all the key stakeholders – developers, designers, manufacturers and builders – tear down their respective silos and start collaborating more effectively.