Menu
Business Advice3 min

Top 5 Benefits of LP® BuildSmart Preferred Contractor Program

When it comes to the wide variety of contractor loyalty programs that exist on the market, the tangible payoff it can have on your business is not always clear. But, not to worry. Today we break down the details of the LP® BuildSmart Preferred Contractor Program.

How Does LP’s Loyalty Program Work?

The LP BuildSmart Program helps exterior and remodel business owners to leverage the most from their decisions and purchases. By supporting loyal customers with relevant services, opportunities and guidance, members can get the most out of every lead and purchase to take their business to the next level.

There are three levels of membership: Pro, Expert and Master. As you progress through the program (for example, by completing LP product training), you unlock additional advantages, tools and cash rebates to boost business. Don’t just take our word for it, though. We spoke with two LP BuildSmart Master members to get their unique POV on the top five program perks:

  1. Priority Lead Generation

LP BuildSmart members are listed at no charge on the LP® SmartSide® online contractor locator, where homeowners can directly request re-side quotes. “We receive numerous quality leads per year through the locator,” says John Babcock, owner of RenovationPLUS in Carmel, Indiana. “A high percentage of those result in projects. Additionally, these homeowners are typically savvy and have done their homework. Those are the leads I like to get.”

  1. Redeemable Awards

The LP BuildSmart Program allows you to turn your LP SmartSide product purchases into points that can be redeemed for tools, cash rebates, co-branded marketing support and more. For Barry Roewe, president of TrueSon Exteriors in Columbia, Missouri, the redeemable points are so impactful that he relies on them as part of his business income.

“For example, when I redeem my LP BuildSmart points for a truck wrap (which can cost upwards of $4,000), that allows me to use our income to focus on other business necessities such as upgrading the vehicles themselves or hiring additional staff. It also allows me to pass those rewards directly down to my employees, for instance by purchasing gift cards for bonuses.” 

  1. Convenient Mobile App

Knowing most contractors are completing business on the go, the LP BuildSmart mobile app allows professionals to access resources, redeem rewards, and retrieve leads right from their smartphones. Babcock says the app has been a gamechanger for making his day-to-day operations more efficient. For instance, he uploads receipts directly to the app weekly to quickly turn them into redeemable points.

  1. Customized Product Training

LP’s team of professional installation contractors provide hands-on training to every LP BuildSmart member. Plus, members have access to valuable online training tools to provide their staff and crews with the latest installation advice, tips and tricks. “I require my sales team to watch the online instruction videos because they provide insight and detail that other companies cannot. In this business, you need every arrow in your quiver you can use,” says Roewe.

  1. Direct Access to Marketing Support

LP BuildSmart members are eligible for marketing support, such as an LP-hosted website that allows you to upload job photos, post customer reviews and more. “The LP BuildSmart Program helps validate our company by raising awareness of our connection to LP,” says Roewe. “If we are in a bidding war, the marketed LP BuildSmart affiliation could be what ultimately helps us win the project.” 

Start Unlocking Your Benefits
“The combination of the digital and human resources makes this program better than any other I’ve experienced,” says Babcock. Find out what being an LP BuildSmart member can do for your business. Click here, call (866) 389-4657 or email buildsmart@lpcorp.com to learn more.

Continue Reading
News & Stories4 min

Building a Better World™: Letting Purpose Drive Our Business

Our purpose, Building a Better World™, had guided us in the years prior to 2020, but it was uniquely tested with this year’s challenges. As the comfort of home became increasingly important we sought to put our communities and customers first in new ways, serving them with the need for resiliency and safety in mind.

Continue Reading
News & Stories6 min
Structural Solutions for Fire-Resistant Roof Sheathing

In fire-prone geographies, such as wildland-urban interface (WUI) areas, fire protection for roofs may be a critical part of a comprehensive approach to slowing the spread of fire and fire damage in homes. A fire classification roof system is required in WUI areas to protect your build and clients’ peace of mind—and with the right products, the installation process can be simple. Let’s take a look at fire-resistant roof sheathing and how it can help you approach building better in fire-prone areas.

News & Stories5 min
Bugs vs. Siding: How to Spot and Prevent Damage

Bugs in wood siding, whether behind engineered wood siding or in traditional wood products, aren’t just troublesome for homeowners—building professionals must deal with them on the jobsite, during renovations, and as they plan their builds. When clients turn to you for guidance on removing insects, replacing siding or ensuring their new durable siding is protected against bugs, it’s important to know how to address these issues.

News & Stories7 min
Looking Back on 2020 With LP Building Solutions

2020 was—in a word—unpredictable. In many ways the COVID-19 pandemic defined the year within the building industry, but LP Building Solutions also launched new products, worked toward innovation and established partnerships, all reinforcing the company’s purpose of Building a Better World™. We caught up with several of our leaders to look back on the year, the changes it brought, and the wins we celebrated together