When it comes to the wide variety of contractor loyalty programs that exist on the market, the tangible payoff it can have on your business is not always clear. But, not to worry. Today we break down the details of the LP® BuildSmart™ Preferred Contractor Program.
How Does LP’s Loyalty Program Work?
The LP BuildSmart Program helps exterior and remodel business owners to leverage the most from their decisions and purchases. By supporting loyal customers with relevant services, opportunities and guidance, members can get the most out of every lead and purchase to take their business to the next level.
There are three levels of membership: Pro, Expert and Master. As you progress through the program (for example, by completing LP product training), you unlock additional advantages, tools and cash rebates to boost business. Don’t just take our word for it, though. We spoke with two LP BuildSmart Master members to get their unique POV on the top five program perks:
LP BuildSmart members are listed at no charge on the LP® SmartSide® online contractor locator, where homeowners can directly request re-side quotes. “We receive numerous quality leads per year through the locator,” says John Babcock, owner of RenovationPLUS in Carmel, Indiana. “A high percentage of those result in projects. Additionally, these homeowners are typically savvy and have done their homework. Those are the leads I like to get.”
The LP BuildSmart Program allows you to turn your LP SmartSide product purchases into points that can be redeemed for tools, cash rebates, co-branded marketing support and more. For Barry Roewe, president of TrueSon Exteriors in Columbia, Missouri, the redeemable points are so impactful that he relies on them as part of his business income.
“For example, when I redeem my LP BuildSmart points for a truck wrap (which can cost upwards of $4,000), that allows me to use our income to focus on other business necessities such as upgrading the vehicles themselves or hiring additional staff. It also allows me to pass those rewards directly down to my employees, for instance by purchasing gift cards for bonuses.”
Knowing most contractors are completing business on the go, the LP BuildSmart mobile app allows professionals to access resources, redeem rewards, and retrieve leads right from their smartphones. Babcock says the app has been a gamechanger for making his day-to-day operations more efficient. For instance, he uploads receipts directly to the app weekly to quickly turn them into redeemable points.
LP’s team of professional installation contractors provide hands-on training to every LP BuildSmart member. Plus, members have access to valuable online training tools to provide their staff and crews with the latest installation advice, tips and tricks. “I require my sales team to watch the online instruction videos because they provide insight and detail that other companies cannot. In this business, you need every arrow in your quiver you can use,” says Roewe.
LP BuildSmart members are eligible for marketing support, such as an LP-hosted website that allows you to upload job photos, post customer reviews and more. “The LP BuildSmart Program helps validate our company by raising awareness of our connection to LP,” says Roewe. “If we are in a bidding war, the marketed LP BuildSmart affiliation could be what ultimately helps us win the project.”
Start Unlocking Your Benefits
“The combination of the digital and human resources makes this program better than any other I’ve experienced,” says Babcock. Find out what being an LP BuildSmart member can do for your business. Click here, call (866) 389-4657 or email firstname.lastname@example.org to learn more.
January and February typically usher in the season’s coldest temperatures, bringing the need to use building materials that can withstand frigid temperatures with them. However, it’s often the freeze/thaw cycle––cold days followed by quick warm-ups––that can cause significant damage to a home’s siding. So, what is the best siding for cold climates to combat this?Continue Reading
With temperatures dropping, insulation and protecting new construction against the elements are top of mind. Of course, builders must consider how insulated wall sheathing can help meet code requirements and contribute to the overall performance of the building envelope. However, they must also carefully consider potential moisture problems both during and after the build and the potential impacts of freeze/thaw cycles. With the season of potential hard freezes followed by fast warm-ups upon us, let’s explore methods for choosing the best house sheathing for cold climates.
With housing demand at an all-time high, builders do not have the ability to halt home construction during the winter months. Builders can work safely year round, even building houses during winter with planning and preparation. Advanced products and installation methods allow work to be performed during wet and very cold temperatures, but builders also need to consider winter safety for construction workers.
Engineered wood siding has long been considered a trustworthy exterior product for single-family homes, but it is often overlooked for multifamily and commercial construction. LP® SmartSide® products are versatile enough for a range of builds beyond traditional single-family homes. Take a look at the homes featured in Madison Parade of Homes for siding inspiration and to see how LP SmartSide Trim & Siding might suit your building needs.