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Industry Trends5 min

Attracting More Millennial Homebuyers

About half of America’s would-be homebuyers are Millennials, but many have postponed their first home purchase because of sizeable student loan balances and lifestyle choices. However, there are clear signals that more Millennials are now ready and willing to take on a home mortgage. That’s especially true in metro areas that rank high on WalletHub’s “Fun Index,” U.S. News & World Report’sQuality of Life” index, and Meyers Research’s “Housing Availability” metric. According to the real estate market analysis, there were seven metro areas where building permits grew by 15 percent or more last year, including Orlando, Houston and Minneapolis.

Builders in those communities and elsewhere have done their homework on what Millennials desire in a neighborhood – things like dog parks and easy access to transit. Homebuilders have also noted that these young buyers have strong preferences in home cladding: brick, stone and wood (or mixed use of those materials).

When asked to rate exterior materials that are “essential or desirable,” NAHB researchers found that 66 percent of Millennials chose brick or stone – and 49 percent chose wood or engineered wood siding products. Fiber cement siding finished in last place.

Complement exterior mixed materials with LP® SmartSide® Trim & Siding

NAHB also found that Millennials’ “Top 10” list of desired home features included hardwood flooring on the main level, which calls for exceptionally strong and straight sub-flooring.

LP Legacy® Premium Sub-Flooring offers one of the industry's strongest sub-floors and keeps hardwood floors free of moisture.

There are 75 million Millennials who are now entering the prime of their careers. Just like their Boomer parents, they’ll buy homes from builders who are attentive to their needs and choose materials accordingly.

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Industry Trends5 min

Tighter Building Envelopes

Overall, improvements in building envelopes have helped homeowners benefit from greater protection against moisture. Builders are able to create more energy-efficient homes overall due to these developments. However, when the exterior envelope doesn’t allow a structure to breathe, any moisture that gets trapped inside simply rots—causing more problems than intended. What is the solution to needing a tight building envelope that allows for proper airflow? Symbiotic materials, such as the LP Structural Solutions portfolio of products, provide an answer.

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News & Stories6 min
On the Jobsite with LP Technical Sales Manager – Oscar Trejo

We’re joining Oscar Trejo, LP Technical Sales Manager, for a typical day on the job sharing his knowledge about one of the most durable siding solutions available—LP® SmartSide® Trim & Siding. Trejo dedicates his time to providing construction training for building professionals, assisting on the jobsite, and leading his team at LP.

News & Stories4 min
HOW IS THE PAST IMPACTING THE FUTURE OF THE BUILDING INDUSTRY?

As a leader in building solutions, LP Structural Solutions is consistently moving in the direction of greater resiliency. Each innovative building solution is viewed through that lens, as well as how it can help achieve LP’s overall goal of Building a Better World™. But why this direction? What led LP to focus on resilience in construction? Craig Miles, Director of OSB Sales & Marketing, explores how past trends inform LP’s work on modern building techniques today.

Business Advice5 min
PREPARING FOR PRIME SIDING SELLING SEASON

Coming off an unprecedented year, the busiest season for selling siding is almost underway! COVID-19 is still a significant consideration as you attempt to move forward with your siding business while taking learnings and challenges from the pandemic into consideration. We talked with Erik Perkins of Perkins Builder Brothers to get insight straight from the jobsite about COVID-19’s impact, tips for prepping for a new season, and more. Read on to see how LP can support you with one of the most durable siding options out there as your business ramps up!