Rarely are companies’ brand purposes tested in such tangible, immediate ways—but the COVID-19 pandemic offered that very moment to LP Building Solutions. Our purpose, Building a Better World™, had guided us in the years prior to 2020, but it was uniquely tested with this year’s challenges. As the comfort of home became increasingly important we sought to put our communities and customers first in new ways, serving them with the need for resiliency and safety in mind.
Even in years comparatively less eventful than 2020, our brand purpose has always driven our decisions. We test our strategic business plans against it and use it to ensure we’re moving forward in alignment with who we are. Our purpose informs our products, marketing and every touchpoint of our business.
In the construction market, “business performance happens when you have an executable strategy. A strategy is centered on purpose,” says Brad Southern, CEO, LP Building Solutions. “Our brand purpose rallies our LP team members to the ultimate reason we exist as a company, and it communicates why we do what we do to our customers and the communities we serve.”
With a clear brand purpose guiding us, we were able to respond to 2020’s challenges quickly. But a pivotal moment happened as the country deemed key industries essential. “Building products manufacturing and home construction being designated essential services demonstrated the importance people place on shelter and community,” says Southern. “The strength in housing during 2020 demonstrated the ability and commitment across the supply chain to serving our customers and communities.”
We worked to protect the health and safety of our workforce so that we could continue to participate in the essential building and home construction industry. LP was able “to supply critical components to the manufacturing and upgrading of homes, which hopefully provided comfort to people as they sought the safety of their home environment,” adds Southern. “All aspects of the supply chain worked tirelessly to keep things going.”
However, Southern reflects, “it is not easy Building a Better World from your home office! Engagement, innovation and inspiration comes when people can interact in a community.” Along with everyone around us, we quickly adapted to the virtual world while yearning for a return to normalcy as soon as possible.
Southern mentions that virtual tools developed during this time served a critical purpose. “Activities from builders ordering product to potential home buyers touring homes have effectively moved online,” he confirms. For example, building professionals were able to continue learning and growing by participating in virtual training sessions. Even with effective virtual means of doing business, “I hope the coming year allows much more direct person-to-person and team-to-team interaction,” Southern says.
As we enter 2021 our mission remains central, though we’re bringing learnings from the COVID-19 pandemic and response along with us. Ultimately, Southern reminds us, “LP products contribute to the structural integrity and aesthetic beauty of the home. That reinforces the safety and comfort one finds when home.” LP anticipates many homeowners may be wondering, “Is now a good time to build a house?” Even during a pandemic, we have seen reasons to continue with home construction.
Because of our central purpose, “COVID-19 has made our mission to Build a Better World even more critical and more important to our customers,” says Southern. As the people and communities we serve become more appreciative of the safety and comfort their homes provide, we grow only more passionate about providing building solutions that builders and their clients—the families living inside the homes they build—can rely on.
As a leader in building solutions, LP Structural Solutions is consistently moving in the direction of greater resiliency. Each innovative building solution is viewed through that lens, as well as how it can help achieve LP’s overall goal of Building a Better World™. But why this direction? What led LP to focus on resilience in construction? Craig Miles, Director of OSB Sales & Marketing, explores how past trends inform LP’s work on modern building techniques today.Continue Reading
Coming off an unprecedented year, the busiest season for selling siding is almost underway! COVID-19 is still a significant consideration as you attempt to move forward with your siding business while taking learnings and challenges from the pandemic into consideration. We talked with Erik Perkins of Perkins Builder Brothers to get insight straight from the jobsite about COVID-19’s impact, tips for prepping for a new season, and more. Read on to see how LP can support you with one of the most durable siding options out there as your business ramps up!
Recently, homes are trending toward smaller, more compact sizes. Using extra-tall, cathedral or vaulted ceilings can create the illusion of a larger living space. But how do you avoid installation problems when insulating a cathedral or vaulted ceiling? How do you avoid problems when insulating an open ceiling?
When it comes to installing sub-flooring, one concern rises to the top for many professionals: rain. No matter your geographical area, dealing with some amount of water in sub-floor panels during the installation process is inevitable. That’s why it’s important to know how to protect the sub-floor during construction and how to prevent water pooling on sub-floor panels.