Whether you’re starting a new homebuilding or remodeling business or if you just want to build on an existing, successful company, growing your own business isn’t easy. It takes time and commitment. It’s especially hard to work on the long- and short-term growth plans amid the demands of the day-to-day work.
Here are five tips to build your business and spearhead growth in the right direction.
BONUS Tip – Lunch and Learn: Are you good at presenting? Most homeowners use the internet for research, but they’re still hungry for in-person expert information. Consider partnering with local businesses like real estate agents and financial institutions (who are marketing home equity loans).
Think of topics your own customers typically ask you. Some ideas may include:
Bring LP® SmartSide® Trim & Siding samples to demonstrate longevity and durability. Discuss warranties and new technologies. Representing a leader in high performance building solutions like LP Building Solutions helps increase your credibility among homeowners.
LP also offers a program that rewards members with access to product training, marketing support and helps you prioritize lead generation. Visit LPCorp.com/BuildSmart to learn more or check out this blog with four reasons to join the LP® BuildSmart™ preferred contractor program.
Overall, improvements in building envelopes have helped homeowners benefit from greater protection against moisture. Builders are able to create more energy-efficient homes overall due to these developments. However, when the exterior envelope doesn’t allow a structure to breathe, any moisture that gets trapped inside simply rots—causing more problems than intended. What is the solution to needing a tight building envelope that allows for proper airflow? Symbiotic materials, such as the LP Structural Solutions portfolio of products, provide an answer.Continue Reading
We’re joining Oscar Trejo, LP Technical Sales Manager, for a typical day on the job sharing his knowledge about one of the most durable siding solutions available—LP® SmartSide® Trim & Siding. Trejo dedicates his time to providing construction training for building professionals, assisting on the jobsite, and leading his team at LP.
As a leader in building solutions, LP Structural Solutions is consistently moving in the direction of greater resiliency. Each innovative building solution is viewed through that lens, as well as how it can help achieve LP’s overall goal of Building a Better World™. But why this direction? What led LP to focus on resilience in construction? Craig Miles, Director of OSB Sales & Marketing, explores how past trends inform LP’s work on modern building techniques today.
Coming off an unprecedented year, the busiest season for selling siding is almost underway! COVID-19 is still a significant consideration as you attempt to move forward with your siding business while taking learnings and challenges from the pandemic into consideration. We talked with Erik Perkins of Perkins Builder Brothers to get insight straight from the jobsite about COVID-19’s impact, tips for prepping for a new season, and more. Read on to see how LP can support you with one of the most durable siding options out there as your business ramps up!