As the housing market continues on an upswing, industry professionals should develop a sound marketing plan to ensure they can tackle as much of the market share as possible. In last week’s blog, we shared some tips for builders on how to market their business. This week we’re looking at how dealers can market their business by leveraging the brands that they carry.
Host Educational Sessions and Product Demos
Although there is a ton of online information at a builder’s fingertips, in this particular industry it’s valuable for a builder to see and feel a product firsthand, understand how it’s installed, and get face-to-face time with a product expert. Companies like LP Building Products will often host product demonstrations that can be paired with an educational event on relevant topics. These demonstrations are a great way to attract new customers to your business through the manufacturer’s network.
Social Media Engagement
By now, most dealers understand that a social media presence is an important component to any marketing plan. Leverage your product suppliers by tagging them on social media or requesting customized social media graphics to promote new products. LP often shares customers’ social media posts in order to increase the reach, engagement and overall awareness for the dealer’s business.
Case Studies
When it comes to trying new products or discovering new building solutions, builders often look to their peers to learn what’s proven effective. Case studies can be written for multiple purposes—to demonstrate a building solution, highlight a strong dealer/builder relationship, or showcase a homeowner’s satisfaction, to name a few. If you’re aware of a project that garners attention, consider sharing it with the manufacturer. At LP, we create case studies that spotlight our customers—both builders and dealers—in order to create positive brand awareness for all parties involved.
Ultimately, we are all in the same business of providing quality building solutions for the customer. As a partner, we want your business to succeed as much as you do. When planning your 2018 marketing strategy, consider incorporating joint efforts like the ideas mentioned above. Contact your local LP sales representative to learn more about the ways that LP Building Products is able to serve as a valuable partner in promoting your business.
Sustainability Solutions
8 minIn our pursuit of sustainable and environmentally friendly products, we completed five LCAs and EPDs for our LP® Structural Solutions portfolio. Along with LP® SmartSide® Trim & Siding, these EPDs demonstrate the carbon negativity of our products. That means that our products store more carbon than is released during their entire life cycle, making us a meaningful part of the climate solution.
Continue ReadingSustainability Solutions
6 minIn an era where environmental responsibility is paramount, we are proud to announce a remarkable achievement: the LP® Structural Solutions portfolio has been officially designated as carbon negative. This milestone is a testament to our unwavering commitment to redefining construction materials for the better with a focus on sustainability, resiliency and groundbreaking advancements.
It’s no secret that many developers, architects and builders are reducing lot size as one way to hold down housing costs and maintain profitability. In fact, the rise of zero-lot-line homes, odd-lot/infill development and compressed parcel spacing is helping shape a new housing normal for many communities. This downsizing is focusing attention on minimum fire separation distance.
Resiliency Solutions
6 minTo increase consideration for building more resilient homes, LP Building Solutions is partnering with the First Street Foundation®, a coalition working to help builders assess and protect against environmental threats from fire, extreme heat, flooding and wind.