As the housing market continues on an upswing, industry professionals should develop a sound marketing plan to ensure they can tackle as much of the market share as possible. In last week’s blog, we shared some tips for builders on how to market their business. This week we’re looking at how dealers can market their business by leveraging the brands that they carry.
Host Educational Sessions and Product Demos
Although there is a ton of online information at a builder’s fingertips, in this particular industry it’s valuable for a builder to see and feel a product firsthand, understand how it’s installed, and get face-to-face time with a product expert. Companies like LP Building Products will often host product demonstrations that can be paired with an educational event on relevant topics. These demonstrations are a great way to attract new customers to your business through the manufacturer’s network.
Social Media Engagement
By now, most dealers understand that a social media presence is an important component to any marketing plan. Leverage your product suppliers by tagging them on social media or requesting customized social media graphics to promote new products. LP often shares customers’ social media posts in order to increase the reach, engagement and overall awareness for the dealer’s business.
When it comes to trying new products or discovering new building solutions, builders often look to their peers to learn what’s proven effective. Case studies can be written for multiple purposes—to demonstrate a building solution, highlight a strong dealer/builder relationship, or showcase a homeowner’s satisfaction, to name a few. If you’re aware of a project that garners attention, consider sharing it with the manufacturer. At LP, we create case studies that spotlight our customers—both builders and dealers—in order to create positive brand awareness for all parties involved.
Ultimately, we are all in the same business of providing quality building solutions for the customer. As a partner, we want your business to succeed as much as you do. When planning your 2018 marketing strategy, consider incorporating joint efforts like the ideas mentioned above. Contact your local LP sales representative to learn more about the ways that LP Building Products is able to serve as a valuable partner in promoting your business.
Most re-siding projects are on older homes, so it’s a good bet you’ve seen your share of asbestos siding if you operate in the business of siding renovations. Asbestos is a silicate mineral that was commonly added to cement board siding for durability and resistance to fire and weather during the 1920s to 1980s.Continue Reading
As an architect, putting your stamp of approval on building materials that stand the test of time is one of your top priorities. Multifamily builds when located on the coast, bring their own challenges from the start. With coastal weather conditions, you have unique durability challenges to consider. Coastal weather conditions include increased moisture, heat, humidity, and inclement weather—and your building materials must withstand them all. SAGA Construction, Inc., located on the Outer Banks of North Carolina, is no stranger to the coast’s weather. When they embarked on a recent multifamily project, Cambridge Cove, SAGA executed a design with building materials that would appeal across demographics (homeowners and vacationers alike) while emphasizing durability. Let’s see how they did it.
On custom homes, builders and developers sometimes avoid value-added building materials for a variety of reasons. They might veto those products if the upfront cost is more expensive than standard materials, when in fact the value-added solutions can often lower the long-term cost of ownership for the buyers. In addition, they might fear that crews aren’t as familiar with the value-added materials, which could add to construction time or impact proper installation.
If you are in the process of selecting the right siding type for your project, it is important to know the differences between the substrates. Engineered wood siding is made by combining treated wood strands and adhesive resins. The resulting product is a compositing material stronger than traditional wood. LP® SmartSide® Trim & Siding products are made with a proprietary process that offers superior protection against hail, wind, moisture, fungal decay and termites – delivering Advanced Durability For Longer Lasting Beauty®.