As the housing market continues on an upswing, industry professionals should develop a sound marketing plan to ensure they can tackle as much of the market share as possible. In last week’s blog, we shared some tips for builders on how to market their business. This week we’re looking at how dealers can market their business by leveraging the brands that they carry.
Host Educational Sessions and Product Demos
Although there is a ton of online information at a builder’s fingertips, in this particular industry it’s valuable for a builder to see and feel a product firsthand, understand how it’s installed, and get face-to-face time with a product expert. Companies like LP Building Products will often host product demonstrations that can be paired with an educational event on relevant topics. These demonstrations are a great way to attract new customers to your business through the manufacturer’s network.
Social Media Engagement
By now, most dealers understand that a social media presence is an important component to any marketing plan. Leverage your product suppliers by tagging them on social media or requesting customized social media graphics to promote new products. LP often shares customers’ social media posts in order to increase the reach, engagement and overall awareness for the dealer’s business.
When it comes to trying new products or discovering new building solutions, builders often look to their peers to learn what’s proven effective. Case studies can be written for multiple purposes—to demonstrate a building solution, highlight a strong dealer/builder relationship, or showcase a homeowner’s satisfaction, to name a few. If you’re aware of a project that garners attention, consider sharing it with the manufacturer. At LP, we create case studies that spotlight our customers—both builders and dealers—in order to create positive brand awareness for all parties involved.
Ultimately, we are all in the same business of providing quality building solutions for the customer. As a partner, we want your business to succeed as much as you do. When planning your 2018 marketing strategy, consider incorporating joint efforts like the ideas mentioned above. Contact your local LP sales representative to learn more about the ways that LP Building Products is able to serve as a valuable partner in promoting your business.
According to the latest American Community Survey from the U.S. Census Bureau, about 4 million people now work in residential construction (both single-family and multifamily) – down from the 5 million who were employed just before the Great Recession. Although the workforce has shrunk by 20 percent nationwide, some parts of the country are experiencing less pain than others. Similarly, light commercial construction has been reportedly back on the rise post-Recession, with IBISWorld reporting that the recovery started just before 2014 and continuing steadily through 2019 (source).Continue Reading
It’s frustrating when factors outside of your control cause you delays or unexpected expenses during a project. Those factors could be weather delays, insufficient staffing, breakdowns in cash flow and unreliable product availability. LP devotes significant resources each year to ensure that its product availability is second to none. Because even the most innovative building solution is useless to customers unless they know that it’s available when they really need it.
It’s a silly name, but a “butt joint” is an application technique where two pieces of material are “butted” up against each other. It is the simplest joint to make, and a butt joint can be either end to end or end to face. Depending on the width of the wall, butt joints will occur where two pieces of lap siding come together, creating a vertical seam. LP® SmartSide® lap siding products are available in 16’ lengths, and can help reduce the amount of seams where a butt joint would normally occur when using shorter pieces.
For many years, construction pros have relied on experience and gut instinct more than on data, but that’s rapidly changing. Many banks, investment groups and insurance companies now need a construction data analysis to help identify potential risks before okaying a construction deal. And in the field, builders need easy access to actionable information – both at the lot level and company-wide – to help boost quality, control costs and manage trade partners.