The NAHB International Builders’ Show (IBS) 2020 was a busy and exciting show for LP, including several product introductions, illustrations of new ways of thinking, and engagement among builders and remodelers.
The following is a list of highlights from the LP booth.
But IBS is more than just a time for us to share our latest news. It is also a time for us to learn, and the 2020 show proved to be an informative one. Captured below are a few key learnings we gathered from the show.
During the Qualified Remodeler 2020 Insights Presentation, representatives from John Burns Real Estate Consulting spoke on “How 4 Massive Consumer Shifts Are Impacting Remodeling and Building.” By analyzing trends, forecasts and data, the team is predicting four key consumer shifts in many industries that will be impacting market share in building products.
In an industry ripe for innovation, is it really happening? During a recent conversation with Hanley Wood vice president of programming Jennifer Castenson, we discussed how “innovation” is an overly used word. Together, we questioned if “new” always means “innovative.” We are aligned that innovation is truly present when you take a “disease-backed” approach rather than a “cure-first” one. We work in an industry riddled with diseases—labor issues, rising land costs, increasing regulations, increasing resiliency needs—but that also means we work in an industry ripe for cures as a result. So, while we can all agree that the need for a cure truly exists, the market is challenged by implementing innovation and bringing it to life.
In closing, IBS 2020 proved to be another valuable week for LP. By approaching the week in a two-fold manner—to connect and share our latest news with others while absorbing the knowledge of our peers within the industry—we have collectively taken one step closer to elevating the industry to a higher-performing state. Because as they say, a rising tide lifts all boats.
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