The Growing Importance of Curb Appeal

Real estate experts refer to curb appeal as “the frosting,” and construction industry professionals know exactly what they mean. It is how a home looks from the street that can make or break a real estate sale, and it’s usually why your customers call on your company for remodeling services. They want to improve how their home looks – and they’re looking to you for help.

Keep these basic guidelines in mind to help your customers improve home curb appeal.

Consider First Impressions

Encourage your customers to stand back from the curb and look at their home with a critical eye. Is there unnecessary clutter? Are there components of the exterior that are broken, dirty or worn? Simple repairs can improve a home’s first impression, but if these parts are due for replacement, they shouldn’t be put off. Even small touches such as containers of flowers or a fresh layer of mulch can boost curb appeal for a minimal investment.

Invest in Maintenance

If a customer is aiming to improve curb appeal, point out that the value of upgrading exterior components can easily be lost if the rest of the property is not properly maintained. A well-kept lawn, attractive landscaping, painting and other forms of routine upkeep will often boost the perceived value of a home as much as improvements.

Compare (and Stand Out From) Neighboring Homes

Encourage your customers to compare their property with others in the neighborhood. While it’s important to be respectful of the neighborhood aesthetic, great choices of exterior colors and materials can make a home truly stand out from others on the block. The LP® SmartSide® siding product line – which includes lap, panel and shake siding, trim, fascia and soffit – gives you and your customers a wide spectrum of style choices. 

Think Safety

Security is a must for any home. Remind your customers to eliminate potential dangers such as poorly-lit walkways, shrubbery that could serve as a hiding place for robbers, and unused furniture or vehicles that contribute to an air of neglect.

For more curb appeal ideas and inspiration regarding siding, visit

Continue Reading
Business Advice5 min

Is There A More Water-Resistant OSB Board?

The #1 problem on a jobsite? Water. Because when it rains, it pours. When rain hits before a new house is fully closed in, it can be disastrous not only for your construction schedule but also for your home’s sub-flooring and exterior sheathing.

Continue Reading
Business Advice4 min
The Value of a Single Manufacturer

With the rise in popularity of homebuilding TV shows and access to an abundance of exterior products and accessories, homeowners are more aware than ever of their home’s exterior. While style and design are top-of-mind for your clients, efficiency is also on your radar as a builder. Thankfully, you don’t have to choose between the two. We talked with building pro Kyle Stumpenhorst about the ways a versatile product suite like LP® SmartSide® Trim & Siding can help achieve a customizable and efficient build.

Choosing a Color Scheme For Your Home Exterior

If you have decided to tackle a re-side project, you will be faced with the choice of your home’s exterior color. While durability, workability and efficiency are all critical benefits to you as a homeowner, the most outward facing choice you will make during your building project is the color. Choosing the right color for your home can seem like a big task and with color decisions to make beyond siding, like trim and other exterior accessories, it can be difficult to determine what you want. We’ve compiled a list of siding color ideas to help you find the color scheme that’s right for you.

News & Stories4 min
Behind the Scenes: Calculating Construction Costs With RSMeans Data

When building professionals are selecting building materials and calculating construction costs, many turn to third-party testing such as the RSMeans estimating handbook and online tools —especially as they relate to installation time savings and validating manufacturers’ claims. The group studied LP® SmartSide® Trim & Siding installation specifically, and we sat down with them to ask how RSMeans data works and what takes place behind the scenes of their time-labor studies.