Industry Trends4 min

Trends in Exterior Colors and Materials

“The use of color is widely recognized as an important strategic advantage in successfully marketing new residential developments. Color creates a sense of arrival and a sense of place – often long before a community is fully built.”

The above statement, as stated on Denver’s Stella Color+Design website, demonstrates how color is defining itself as a subset of design. Today, Stella is one of the nation’s leading exterior home color strategists in the homebuilding industry, and has prestigious clients like David Weekley Homes, KB Home and many more. Stella president Rick Overby is one of the thought leaders who spoke about 2019 color trends at this year’s NAHB International Builders’ Show, or IBS.

“One of my key points at IBS was about the need for intentional color and material design,” Overby said. “Whether you’re building in Seattle or Houston or Miami, there are a lot of visual cues all around you that make each location unique. The goal is to make thoughtful selections that are both appropriate and sophisticated.”

A visualizer tool can help you play around with home siding color options, textures and mixed materials to see what direction you might want to explore. Of course, it’s important to keep a holistic view in mind when planning a large community.

“The builders we work with have intentional brand strategies for their communities, so we really need to do our homework upfront,” says Overby. “We carefully review all the architectural plans and take a close look at all four sides of the homes in progress to make sure that colors and materials are resolving appropriately.”

Overby added, “Mixed materials help determine the style and allow for multiple color applications. For example, if you have a low-pitch roof with shake in the gable end plus lap siding and the rest of the exterior is stone, it automatically starts to read ‘Craftsman’ versus a more vertical gable with board and batten that says ‘Farmhouse.’ With Farmhouse, we might take a more monochromatic approach where it’s mainly one color with perhaps a second color that’s only on the fascia and soffit and not on the window trim.”

While Overby has fun choosing vibrant exterior home color palettes for entry-level homes that target young buyers, higher end homes usually need to be more elegant. “We’re recommending some really crisp deep charcoal and black exteriors on these upscale homes,” he says. “They also feature a variety of textures and profiles – and that’s where products like LP prefinished siding come into play. We’re seeing vertical siding paired creatively with horizontal – and sometimes a tight lap next to a wider lap where we can change color.”

Advertising agencies have long realized that color can make or break a new product. That’s also true in homebuilding – and one of the reasons why Stella now has clients nationwide, not just in the Denver area.

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Business Advice4 min

Choosing Materials: Best Siding for Cold Climates

January and February typically usher in the season’s coldest temperatures, bringing the need to use building materials that can withstand frigid temperatures with them. However, it’s often the freeze/thaw cycle––cold days followed by quick warm-ups––that can cause significant damage to a home’s siding. So, what is the best siding for cold climates to combat this?

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Business Advice4 min
Best House Sheathing for Cold Climates

With temperatures dropping, insulation and protecting new construction against the elements are top of mind. Of course, builders must consider how insulated wall sheathing can help meet code requirements and contribute to the overall performance of the building envelope. However, they must also carefully consider potential moisture problems both during and after the build and the potential impacts of freeze/thaw cycles. With the season of potential hard freezes followed by fast warm-ups upon us, let’s explore methods for choosing the best house sheathing for cold climates.

Business Advice5 min
Building a House During Winter: Cold Weather Construction Safety Tips

With housing demand at an all-time high, builders do not have the ability to halt home construction during the winter months. Builders can work safely year round, even building houses during winter with planning and preparation. Advanced products and installation methods allow work to be performed during wet and very cold temperatures, but builders also need to consider winter safety for construction workers.

Business Advice4 min
Engineered Wood Siding in Multifamily Developments

Engineered wood siding has long been considered a trustworthy exterior product for single-family homes, but it is often overlooked for multifamily and commercial construction. LP® SmartSide® products are versatile enough for a range of builds beyond traditional single-family homes. Take a look at the homes featured in Madison Parade of Homes for siding inspiration and to see how LP SmartSide Trim & Siding might suit your building needs.