“The use of color is widely recognized as an important strategic advantage in successfully marketing new residential developments. Color creates a sense of arrival and a sense of place – often long before a community is fully built.”
The above statement, as stated on Denver’s Stella Color+Design website, demonstrates how color is defining itself as a subset of design. Today, Stella is one of the nation’s leading exterior home color strategists in the homebuilding industry, and has prestigious clients like David Weekley Homes, KB Home and many more. Stella president Rick Overby is one of the thought leaders who spoke about 2019 color trends at this year’s NAHB International Builders’ Show, or IBS.
“One of my key points at IBS was about the need for intentional color and material design,” Overby said. “Whether you’re building in Seattle or Houston or Miami, there are a lot of visual cues all around you that make each location unique. The goal is to make thoughtful selections that are both appropriate and sophisticated.”
A visualizer tool can help you play around with home siding color options, textures and mixed materials to see what direction you might want to explore. Of course, it’s important to keep a holistic view in mind when planning a large community.
“The builders we work with have intentional brand strategies for their communities, so we really need to do our homework upfront,” says Overby. “We carefully review all the architectural plans and take a close look at all four sides of the homes in progress to make sure that colors and materials are resolving appropriately.”
Overby added, “Mixed materials help determine the style and allow for multiple color applications. For example, if you have a low-pitch roof with shake in the gable end plus lap siding and the rest of the exterior is stone, it automatically starts to read ‘Craftsman’ versus a more vertical gable with board and batten that says ‘Farmhouse.’ With Farmhouse, we might take a more monochromatic approach where it’s mainly one color with perhaps a second color that’s only on the fascia and soffit and not on the window trim.”
While Overby has fun choosing vibrant exterior home color palettes for entry-level homes that target young buyers, higher end homes usually need to be more elegant. “We’re recommending some really crisp deep charcoal and black exteriors on these upscale homes,” he says. “They also feature a variety of textures and profiles – and that’s where products like LP prefinished siding come into play. We’re seeing vertical siding paired creatively with horizontal – and sometimes a tight lap next to a wider lap where we can change color.”
Advertising agencies have long realized that color can make or break a new product. That’s also true in homebuilding – and one of the reasons why Stella now has clients nationwide, not just in the Denver area.
Most re-siding projects are on older homes, so it’s a good bet you’ve seen your share of asbestos siding if you operate in the business of siding renovations. Asbestos is a silicate mineral that was commonly added to cement board siding for durability and resistance to fire and weather during the 1920s to 1980s.Continue Reading
As an architect, putting your stamp of approval on building materials that stand the test of time is one of your top priorities. Multifamily builds when located on the coast, bring their own challenges from the start. With coastal weather conditions, you have unique durability challenges to consider. Coastal weather conditions include increased moisture, heat, humidity, and inclement weather—and your building materials must withstand them all. SAGA Construction, Inc., located on the Outer Banks of North Carolina, is no stranger to the coast’s weather. When they embarked on a recent multifamily project, Cambridge Cove, SAGA executed a design with building materials that would appeal across demographics (homeowners and vacationers alike) while emphasizing durability. Let’s see how they did it.
On custom homes, builders and developers sometimes avoid value-added building materials for a variety of reasons. They might veto those products if the upfront cost is more expensive than standard materials, when in fact the value-added solutions can often lower the long-term cost of ownership for the buyers. In addition, they might fear that crews aren’t as familiar with the value-added materials, which could add to construction time or impact proper installation.
If you are in the process of selecting the right siding type for your project, it is important to know the differences between the substrates. Engineered wood siding is made by combining treated wood strands and adhesive resins. The resulting product is a compositing material stronger than traditional wood. LP® SmartSide® Trim & Siding products are made with a proprietary process that offers superior protection against hail, wind, moisture, fungal decay and termites – delivering Advanced Durability For Longer Lasting Beauty®.