One of the best ways to market your construction company is to use signage on or near the jobsite. It’s possible that more people will see your signage in a single day than those who view your logo online in a week.
Effective signage isn’t just about eye-catching colors and images. It can be the bedrock of your branding if done properly. Some of today’s top builders include taglines and slogans in their signage to help sharpen brand identity. Here are two great examples:
Meritage Homes signage includes the tagline “Setting the standard in energy-efficient homes.” Every passerby knows instantly that the company is committed to building homes that can lower the owner’s energy bills for years to come.
A Presentable Jobsite
Homebuyers can be intrigued by your signage, yet still be turned off by the jobsite’s disorderly appearance. It’s fairly easy to remove wood scraps and fast-food containers at the end of the day – providing the supervisor insists on it. But some eye-sores are more difficult to erase, like housewrap that tears and hangs off your showcase build.
“We hear from our customers that housewrap has a tendency to create pockets for water and it does tear, so they find it’s hard to seal the house completely with it,” says Casey Smyth, LP Marketing Project Manager. “It creates a messy look for the jobsite when the housewrap is torn.” Recently, some builders have been switching from housewrap to new LP WeatherLogic™ Air & Water Barrier. “They tell us it gives them a lot cleaner look than housewrap,” he says.
Your jobsite’s appearance – and the branded signage nearby – forms a powerful first impression of your company. Don’t let clutter and wasted branding opportunities hurt your image and bottom line.
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