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Business Advice4 min

Using the Jobsite to Brand Your Company

One of the best ways to market your construction company is to use signage on or near the jobsite. It’s possible that more people will see your signage in a single day than those who view your logo online in a week.

Effective signage isn’t just about eye-catching colors and images. It can be the bedrock of your branding if done properly. Some of today’s top builders include taglines and slogans in their signage to help sharpen brand identity. Here are two great examples:

Jobsite Signage

Meritage Homes signage includes the tagline “Setting the standard in energy-efficient homes.” Every passerby knows instantly that the company is committed to building homes that can lower the owner’s energy bills for years to come.

A Presentable Jobsite

Homebuyers can be intrigued by your signage, yet still be turned off by the jobsite’s disorderly appearance. It’s fairly easy to remove wood scraps and fast-food containers at the end of the day – providing the supervisor insists on it. But some eye-sores are more difficult to erase, like housewrap that tears and hangs off your showcase build. 

“We hear from our customers that housewrap has a tendency to create pockets for water and it does tear, so they find it’s hard to seal the house completely with it,” says Casey Smyth, LP Marketing Project Manager. “It creates a messy look for the jobsite when the housewrap is torn.” Recently, some builders have been switching from housewrap to new LP WeatherLogic Air & Water Barrier. “They tell us it gives them a lot cleaner look than housewrap,” he says.

Your jobsite’s appearance – and the branded signage nearby – forms a powerful first impression of your company. Don’t let clutter and wasted branding opportunities hurt your image and bottom line.

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Business Advice4 min

Radiant Barriers For Attic: A Quick Guide

Maybe you’ve been thinking about installing a radiant barrier in your attic but have a few questions. Is the upfront cost worth it in the long run? What are the advantages? What areas of the country are appropriate for a radiant barrier? How do I make sure I install it properly? Let’s take a look at a few of these questions and see if a radiant barrier is right for you.

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Industry Trends5 min
Trends: Five Best Sustainable Building Materials Best Practices

Sustainability and green construction are dominating homebuilding trends as homeowners are choosing energy efficiency as a primary driver in their purchase consideration. However, just as all trends evolve, we’re seeing the definition of sustainability expand to include health and wellness. What does this mean for you when installing sustainable building materials? Choosing non-toxic building materials and safe building materials have tremendous benefits not only for homeowners but for you and your crew, too.

Business Advice4 min
Prepare for the 2021 Storm Season With More Weather Resistant Siding

Do you frequently build in regions with heavy rain or strong winds? 2021 is projected to be a severe storm season, which means your builds will need some extra reinforcement. Finding the most durable siding or building solution for your projects can be confusing. Thankfully there are practical ways and durable products to help prevent damage and help protect against harsh weather so you can be prepared before the storm season arrives.

Inspiration5 min
Small Home Design Ideas: Best Exterior Colors for Your Custom Smaller Home

You’re likely building more smaller houses than you were about five years ago. Homeowners across the country want affordability, energy efficiency, or simply less home to clean and maintain so they have the weekend to explore—or they’re empty nesters. Whatever the reason, they still want their small home exterior to have maximum curb appeal and have all the charm and pizzazz of a larger home.