Over the past 25 years, Jim Peterson has learned how to sell value to his remodeling customers. Peterson owns Rembrandt Exteriors, LLC in southern Wisconsin, an area where ordinary wood siding can take a beating. Here are some of the reasons that make engineered wood siding a smart choice that will deliver value to a homeowner.
Greater protection against freeze/thaw cycles
In Wisconsin, the average low temperature in the winter is about 18° F so you’ll want to select a siding that can withstand cold temperatures as well as temperature swings. Throughout the winter and early spring in cold areas, conventional wood siding can get damaged when small amounts of water penetrate, freeze and thaw when temps rise above freezing. Water can expand by around 10% when it freezes, which can cause damage or breakage to some siding materials, but LP® SmartSide® Trim & Siding is specially engineered to resist freeze/thaw damage.
Resistance to termites and high-humidity damage
Many homeowners mistakenly think that termite infestation is something that only happens in the Sunbelt. But there are plenty of Eastern Subterranean termites in Wisconsin and other northern states. LP SmartSide products are engineered to resist termite damage and fungal decay that can occur in high-humidity areas like Wisconsin in the summer.
“LP SmartSide Trim & Siding can stand up to Wisconsin’s high humidity in the summer and frigid temperatures in the winter,” says Peterson. “I’ve seen homeowners gravitating toward engineered wood siding over the years, and I expect this demand will keep growing.”
More eye-pleasing color contrast
Some siding materials limit a homeowner’s ability to mix dark and light colors. But engineered wood siding can create stunning color combinations that delivery great curb appeal, like this remodeling project that made Peterson one of the winners of the “Show Us Your LP SmartSide” contest. Peterson says that the home became a neighborhood sensation overnight.
“LP SmartSide products help me stay on top of my game because of their ability to mix and match colors,” says Peterson. “Your imagination is really the only limitation.”
As a leader in building solutions, LP Structural Solutions is consistently moving in the direction of greater resiliency. Each innovative building solution is viewed through that lens, as well as how it can help achieve LP’s overall goal of Building a Better World™. But why this direction? What led LP to focus on resilience in construction? Craig Miles, Director of OSB Sales & Marketing, explores how past trends inform LP’s work on modern building techniques today.Continue Reading
Coming off an unprecedented year, the busiest season for selling siding is almost underway! COVID-19 is still a significant consideration as you attempt to move forward with your siding business while taking learnings and challenges from the pandemic into consideration. We talked with Erik Perkins of Perkins Builder Brothers to get insight straight from the jobsite about COVID-19’s impact, tips for prepping for a new season, and more. Read on to see how LP can support you with one of the most durable siding options out there as your business ramps up!
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