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News & Stories3 min

Media Roundup: LP Buzz at International Builders’ Show

Between the launch of a new portfolio, debuting several products and much more, the 2020 NAHB International Builders’ Show was one for the books for the LP Building Solutions team. But don’t just take it from us. Check out the buzz that LP caught at the show, including all the details on this year’s booth and product introductions.

LP Structural Solutions

Aligning with its mission of providing a solutions-driven approach for the industry, LP recently unveiled the launch of LP Structural Solutions. The branded portfolio of framing and sheathing products is specifically engineered to combat resiliency demands of various geographical areas.

Forbes caught up with Craig Miles, business marketing manager at LP Building Solutions, to learn more at IBS. Read more from Forbes here, including why Miles says the company has “never felt more empowered to make meaningful decisions.”

LP WeatherLogic® Water Screen

LP WeatherLogic® Water Screen, a synthetic polymer-based screen that can be used with OSB and a WRB housewrap or with an integrated panel, made waves before IBS as one of the top new products to check out on the show floor. Read more about  the new LP WeatherLogic Water Screen in Builder. Additionally, ProSales talked with Casey Smyth, marketing product manager for LP Building Solutions, watch the ProSales video to see Smyth talk through the product in action at the booth. 

LP® SmartSide® ExpertFinish® Trim & Siding

LP® SmartSide® ExpertFinish® Trim & Siding, a new prefinished siding option that features ExpertFinish® Lap to reduce the need for seam caulking, joint molds or pan flashing at butt joints, also debuted at IBS. Derek Blank, senior brand manager – corporate brand and LP SmartSide, chatted through all the details on At Home With Gary Sullivan. Listen to Blank speak about the latest addition to the prefinished siding market, including why LP specifically chose to release it in 16 colors. Additionally, Sarah Caperton, LP SmartSide product manager, spoke with ProSales about the launch in this video.

LP Elements® Performance Fencing

Last but not least, LP rolled out an expansion to LP Elements® Performance Fencing at IBS. Building upon its 2019 product line introduction, LP added 8-foot pickets this year. Ken Cobbler, general sales manager for LP Elements® Performance Fencing, talked to ProSales here about what differentiates this product from the competition. 

LP Building Solutions Booth

Beyond new product launches, LP featured several interactive booth elements that made it the talk of the showroom. For example, the 7D experience allowed show attendees to experience the LP portfolio in an unforgettable way. HBS Dealer spotlighted LP’s booth as one that made a splash as well as LBM Journal highlighting the booth here. 

If you want more on IBS 2020, read our comprehensive IBS show recap here, including more on LP highlights and our major learnings from the show.

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Industry Trends5 min

Tighter Building Envelopes

Overall, improvements in building envelopes have helped homeowners benefit from greater protection against moisture. Builders are able to create more energy-efficient homes overall due to these developments. However, when the exterior envelope doesn’t allow a structure to breathe, any moisture that gets trapped inside simply rots—causing more problems than intended. What is the solution to needing a tight building envelope that allows for proper airflow? Symbiotic materials, such as the LP Structural Solutions portfolio of products, provide an answer.

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News & Stories6 min
On the Jobsite with LP Technical Sales Manager – Oscar Trejo

We’re joining Oscar Trejo, LP Technical Sales Manager, for a typical day on the job sharing his knowledge about one of the most durable siding solutions available—LP® SmartSide® Trim & Siding. Trejo dedicates his time to providing construction training for building professionals, assisting on the jobsite, and leading his team at LP.

News & Stories4 min
HOW IS THE PAST IMPACTING THE FUTURE OF THE BUILDING INDUSTRY?

As a leader in building solutions, LP Structural Solutions is consistently moving in the direction of greater resiliency. Each innovative building solution is viewed through that lens, as well as how it can help achieve LP’s overall goal of Building a Better World™. But why this direction? What led LP to focus on resilience in construction? Craig Miles, Director of OSB Sales & Marketing, explores how past trends inform LP’s work on modern building techniques today.

Business Advice5 min
PREPARING FOR PRIME SIDING SELLING SEASON

Coming off an unprecedented year, the busiest season for selling siding is almost underway! COVID-19 is still a significant consideration as you attempt to move forward with your siding business while taking learnings and challenges from the pandemic into consideration. We talked with Erik Perkins of Perkins Builder Brothers to get insight straight from the jobsite about COVID-19’s impact, tips for prepping for a new season, and more. Read on to see how LP can support you with one of the most durable siding options out there as your business ramps up!